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1) early in dev, critical resource is talent 2) new ventures require more managerial skill than short-term rev prospects 3) usually talented managers are assigned to high rev product lines, so most new marketing ventures fail
4) best managers in a company should be assigned to development projects
1,2,3 are premise 4 is conclusion.
based on (2), we can assume that the managerial positions are most important for development of new product lines
So to strengthen the conclusion, you want to show that existing product lines wont suffer significantly from losing the more skilled managers.
a) This basically weakens one of the premises, (1) b) Expense is not particularly relevant. We are concerned with the success of a product line, not how much it costs. c) This indicates that it may be hard to find a talented manager for new product lines, but doesn't address whether it should be attempted. d) Correct. This agrees with our pre-phrased answer. Moving talented managers off the existing product lines won't cause them to suffer. e) Does not have any influence on whether talented managers will increase success rate.
Re: Early in the development of a new product line, the critical [#permalink]
15 Jul 2014, 22:30
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Re: Early in the development of a new product line, the critical
15 Jul 2014, 22:30
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