Earn kudos, Rate my first ever AWA : Analytical Writing Assessment (AWA)
Check GMAT Club Decision Tracker for the Latest School Decision Releases http://gmatclub.com/AppTrack

 It is currently 20 Jan 2017, 15:36

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

# Earn kudos, Rate my first ever AWA

Author Message
Manager
Joined: 15 Jun 2013
Posts: 98
GMAT Date: 12-05-2013
Followers: 2

Kudos [?]: 3 [0], given: 26

Earn kudos, Rate my first ever AWA [#permalink]

### Show Tags

12 Nov 2013, 19:45
Read the statement(s) and the instructions that follow, and then make any notes that will help you plan your response. Begin typing your response in the box at the bottom of the screen.
The following appeared in a memo to executives at a company that manufactures industrial equipment:

"We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell."

Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.

The argument is about a companies post sales strategy, initially the company used to give life time warranty to all its customers but sooner they felt that they need to curb few expenses inorder to make some profit.

The argument is very much in line with the reasons given by the author, in todays life the industrial sector has developed a lot and spend millions of dollars to get to best product that can make customers life convenient. The company does three things to ensure it is highly competitive.

1- Spend millions of dollars on Research and development.

3- Producing the units on time to meet demand and supply.

4- Selling and make sure customers are happy by post sale services.

Its very important to understand that its very difficult for a company to generate profits after all the steps mentioned above.

Lets discuss these points in details..

1- A company spends a huge amount on research and development inorder to make sure that they are generating the best and the most innovative product in the market.

2- The work is still half done, unless consumers are aware of the product or know its uniqueness, they would not turn up and buy the product.

3- Now in the third stage the customers are showing interest, so its very important to spend another good chunk of money so that the supply can meet demand. These should not be any shortage.

4- Very important phase, a company always looks for loyal customers so that they believe in there product. A trust is very important.A significant way to gain trust is by assuring the customer after sale guaranty, by indirectly saying that a buyer seller relationship wont end because its based on trust and believe.

However, since we have discussed the 4 phases a company goes through, its very important that they get profit out of it. Ultimately, it’s a business and the prime goal of every business is to generate profit.

For instance, lets talk about ABN telecom limited, they are the top company and makes mobile phones.They spend 40% on the first phase research and development, 25% on phase 2 advertisement , 25% on phase 3 demand and supply, and finally 10% on phase 4 which is post sale service. According to there newest journal they now have made 20% profits which will ensure that there customers get more innovative products.

The argument is very well reasoned and I strongly believe that its best for the company to cut their life time warranty service to a limited time of 2 years.It will benefit the company in two ways, one they don’t have to pay extra cost on the defected units after 2 years and secondly they will save a huge amount on customer service.

---------------------------

Hi guys,

kindly rate my awa, this is my 1st awa so i am sure there will be a lot of mistakes. I have my gmat in 3 weeks and from now i have started taking AWA with each mock.

Total words= 473

Thanks
Earn kudos, Rate my first ever AWA   [#permalink] 12 Nov 2013, 19:45
Similar topics Replies Last post
Similar
Topics:
My first AWA ever (Eng secondary lang.) 0 18 Feb 2016, 13:49
Experts pls help in rating my first ever AWA 4 29 Sep 2013, 13:03
1 Please rate my AWA. Thanks! Kudos for reviews 3 30 Aug 2013, 12:46
1 Please rate my AWA! Kudos for reviews 1 19 Aug 2013, 13:47
4 Please rate my first AWA! Kudos for reviews :) 7 26 Jul 2013, 03:51
Display posts from previous: Sort by