Exam question in Marketing : GMAT Quantitative Section
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# Exam question in Marketing

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Intern
Joined: 11 Nov 2011
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11 Nov 2011, 10:41

Quote:
"Internet service providers, having access to increasing amount of data, may devise service differentiation based upon customer profitability in building their service brand globally. Taking this as a given condition for success:

2. Use examples from your own experience on the web to illustrate these six terms and the operational problems involved for Internet service providers."

The questions (1 & 2) are pretty straight foward, however, the leading question about internet service providers puzzles a great deal. What is exactly meant by it? What exactly clarifies an internet service provider? Is it basically the company that provides your internet or is it any company that sells a service through the net? Are there any specific cases where service providers devise their service differentiation in order to achieve success? Any help is appreciated !!
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Re: Exam question in Marketing [#permalink]

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11 Nov 2011, 15:11
Where is this from? This doesn't seem very relevant to GMAT Math questions..
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Re: Exam question in Marketing   [#permalink] 11 Nov 2011, 15:11
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