I can only help you think about some questions.
1. Short and long term goals. What are they?
short - gain as much experience as possible, take on highest risk / reward profile positions
long - create my own startup in entertainment / social media
2. Do your career choices display some hint of a grand plan executed well over a period of time?
went from high level consulting to something i was passionate about -> entertainment focused on social media, with this startup move i am hoping it'll get me one step closer to achieving my long term goal. also business school will fit into the picture by helping me mitigate my risks, i feel the education will be a long term payoff regardless of which route i decide to take (corporate vs. startup) in the long run.
3. What kind of experience will you have at the start up? biz dev? technology?
Can you tie 1,2 and 3?
i hope so
i personally feel like even if this startup thing falls apart, i feel like the experience alone will serve me in the long run.
a) give them a background
b) discuss how part a) led to what you are doing now
c) discuss how b) will lead to your short and long term career goals [which you hopefully talked about in part a)]