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Fashion company executive: The number of competing brands of

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Fashion company executive: The number of competing brands of [#permalink] New post 14 Aug 2013, 11:23
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66% (02:21) correct 34% (01:15) wrong based on 96 sessions
Fashion company executive: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing. As a result, it is becoming ever more difficult for our clothing company to keep consumers focused on our products. To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

To evaluate whether the plan described by the executive would be likely to achieve its goal, it would be most useful to know which of the following?

(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing
[Reveal] Spoiler: OA
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Re: Fashion company executive: The number of competing brands of [#permalink] New post 14 Aug 2013, 14:28
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Interesting question. If you read conclusion carefully, you can knock out wrong answers quickly.

ANALYZE THE STIMULUS:

Fact: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing.
Fact: it is becoming ever more difficult for our clothing company to keep consumers focused on our products.
Conclusion: To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

KEY word:To increase sales”. It is not enough if customers only focus on new lines. The last and most important purpose of introducing new lines of clothing is to make customer BUY products (increase sales).

ANALYZE EACH ANSWER:

(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
Wrong. It may be right or wrong. If customers do not intend – OR – are more likely to BUY new lines of clothing, the more or less frequent introducing new lines does not affect their buying habits. So if you keep your eyes on KEY words “to increase sales” in the conclusion, A is eliminated quickly.

(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
Wrong. Same problem as A. “focusing” does not mean “buying”. You should concentrate on the idea how new lines of clothing is able to increase SALES.

(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
Wrong. We do not talk about the “reason” why the number of brands is increasing than demand. Out of scope.

(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
Correct. D focuses exactly on the key words “to increase sales” by showing the buying likelihood of customers. It affects directly to sales. Hence, D is correct.

(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing
Wrong. Same problem as in A, B. If customers do not intend – OR – are more likely to BUY new lines of clothing, the fact “is currently selling new lines or not” does not matter. E does not affect “sales”, hence E is wrong.

Hope it helps.

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Re: Fashion company executive: The number of competing brands of [#permalink] New post 14 Aug 2013, 19:05
Fashion company executive: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing. As a result, it is becoming ever more difficult for our clothing company to keep consumers focused on our products. To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

To evaluate whether the plan described by the executive would be likely to achieve its goal, it would be most useful to know which of the following?

(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
its not critical to decide if the company's new innovative, eye-catching products will increase the company's sales. Lets assume that other companies will not more frequently introduce new lines of product, that will not guarantee that the company's sales will increase

(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
though it is relevant to know if customers in other industries pay attention to innovative, eye-catching products, we dont know if the same story will happen in the fashion industry.

(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
it does not help to answer if the new innovative, eye-catching products will help increasing sales

(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
correct. It directly help to answer if the innovative, eye-catching products will help to increase sales

(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing
this invites further evidence to prove that this is relevant to the question

so answer is D


that's interesting question

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Re: Fashion company executive: The number of competing brands of [#permalink] New post 14 Aug 2013, 23:19
ksung84 wrote:
Fashion company executive: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing. As a result, it is becoming ever more difficult for our clothing company to keep consumers focused on our products. To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

To evaluate whether the plan described by the executive would be likely to achieve its goal, it would be most useful to know which of the following?

(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing


Premise: consumers are not focussed on our products
Fact:our company plans to introduce innovative, eye-catching lines of clothing much more frequently.
Conclusion: consumers will be focussed on our products sales will increase

In the "evaluate the argument" one has to show whether the choice helps in showing whether (i) the premise is true or (ii) the conclusion follows from the premise

In this question we have to show that the choice can answer whether (i) the consumers are not focussed on the products or (ii) sales will increase because of the introduction of innovative, eye-catching lines of clothing much more frequently

Only choice D helps in answering one of them i.e., it answers (ii), because if you know the answer to how much more likely the consumers are to buy innovative and eye-catching lines of clothing than they are to buy conventional clothing, then it will answer the question whether sales will increase if innovative and eye-catching lines of clothing are introduced more frequently. For example if consumers are twice as likely to but eye-catching clothing, by introducing it more frequently the company can incresase its sales.

One should know that the right choice focuses exactly on the argument and either attacks or supports what it says. Other choices do not do that and talk about what is extraneous to the argument.

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Re: Fashion company executive: The number of competing brands of [#permalink] New post 23 Aug 2013, 08:48
pqhai wrote:
Interesting question. If you read conclusion carefully, you can knock out wrong answers quickly.

ANALYZE THE STIMULUS:

Fact: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing.
Fact: it is becoming ever more difficult for our clothing company to keep consumers focused on our products.
Conclusion: To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

KEY word:To increase sales”. It is not enough if customers only focus on new lines. The last and most important purpose of introducing new lines of clothing is to make customer BUY products (increase sales).

ANALYZE EACH ANSWER:

(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
Wrong. It may be right or wrong. If customers do not intend – OR – are more likely to BUY new lines of clothing, the more or less frequent introducing new lines does not affect their buying habits. So if you keep your eyes on KEY words “to increase sales” in the conclusion, A is eliminated quickly.

(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
Wrong. Same problem as A. “focusing” does not mean “buying”. You should concentrate on the idea how new lines of clothing is able to increase SALES.

(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
Wrong. We do not talk about the “reason” why the number of brands is increasing than demand. Out of scope.

(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
Correct. D focuses exactly on the key words “to increase sales” by showing the buying likelihood of customers. It affects directly to sales. Hence, D is correct.

(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing
Wrong. Same problem as in A, B. If customers do not intend – OR – are more likely to BUY new lines of clothing, the fact “is currently selling new lines or not” does not matter. E does not affect “sales”, hence E is wrong.

Hope it helps.


Hi,

I could not get option E.

IMO: If the company is already selling innovative and eye-catching lines of clothing, then this idea is already there in the market.
Repeating the same idea, would not help the company to increase sales.
If the idea is new, then it will help the company to increase sales.

Can you help me, where am i going wrong??

Thanks,
Jai

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Re: Fashion company executive: The number of competing brands of [#permalink] New post 23 Aug 2013, 10:39
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jaituteja wrote:
Hi,

I could not get option E.

IMO: If the company is already selling innovative and eye-catching lines of clothing, then this idea is already there in the market.
Repeating the same idea, would not help the company to increase sales.
If the idea is new, then it will help the company to increase sales.

Can you help me, where am i going wrong??

Thanks,
Jai


Hi jaituteja

The problem is the new idea does NOT guarantee that the company increase sales. This is a very common trap, namely, "appeal to novelty". You assume the new idea is always good and will attract more customer. It's not correct if customers do NOT have demand. They just see, but not buy. Hence, E is not correct.

Hope it's clear.

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Chris Bangle - Former BMV Chief of Design.

Re: Fashion company executive: The number of competing brands of   [#permalink] 23 Aug 2013, 10:39
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