Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

Clear E

I go with B!! In A if we know the proportion of Advertisment to total revenue increased ,it shows the reorganization has been successful

Posted from my mobile device

OMG,I just want to correct my post!! I said B,but I overlooked the common mistake that by having the information about the proportion alone, we can't evaluate anything because it is not clear wether the increase caused by decrease of total revenue or by increase of advertisment!!so I guess A is the answer!!but still not sure about B!A is more compelling but why not B?

Posted from my mobile device

+1 B