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Following several years of declining advertising sales, the

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Following several years of declining advertising sales, the [#permalink] New post 02 Dec 2008, 09:50
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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?
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Re: Following several years of declining advertising sales, the [#permalink] New post 20 Jan 2012, 22:05
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bigfernhead wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?


I go with E because, if E is true, then internal reorganization impact on increased sales would be zero or minimal.
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Re: Following several years of declining advertising sales, the [#permalink] New post 22 Jan 2012, 20:36
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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 05:54
I would go with "A" --> OA?

It does not make any difference whether i know the proportion or not. However it does make a difference to know whether the economy has been grown or not.
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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 06:50
I go with B!! In A if we know the proportion of Advertisment to total revenue increased ,it shows the reorganization has been successful

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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 08:09
Chembeti wrote:
bigfernhead wrote:
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT?

1) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

2) Has the circulation of the Greenville Times increased substantially in the last two years

3) Has there been a substantial turnover in personnel in the advertising sales force over the last 2 years

4) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

5) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?


I go with E because, if E is true, then internal reorganization impact on increased sales would be zero or minimal.

So isn't it that E is worth knowing because the information of E makes us aware that the increased sales is because of Economy growth or because of internal reorg impact.....If E being true or false had no impact on the assessment then i would have agreed with E.
IMO B because this information has no impact on the assessment ....
correct me if i am wrong.
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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 12:31
OMG,I just want to correct my post!! I said B,but I overlooked the common mistake that by having the information about the proportion alone, we can't evaluate anything because it is not clear wether the increase caused by decrease of total revenue or by increase of advertisment!!so I guess A is the answer!!but still not sure about B!A is more compelling but why not B?

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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 21:25
i am confused between B and E. In E why cant the increase in economy be due to the increase in sales ?? If so E cannot be the answer .
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Re: Following several years of declining advertising sales, the [#permalink] New post 25 Jan 2012, 23:19
+1 B
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Re: Following several years of declining advertising sales, the [#permalink] New post 26 Jan 2012, 07:44
Hi, I would go with A as the correct option.

As is clearly stated, " following years of declining advertising sales ", it is good to assume that revenue was declining year by year ( and not revenue / total revenue, i.e. percentage ).

Hence, if revenue increased, it is an improvement for sure, as an increased revenue over the past years revenue which was lesser compared to the year before that, knowing the %age change is irrelevant.

regarding E, this is important to know, as if people have more power to purchase, that might be an important factor in the increased revenue and changes in organisation might not have played that important a role.

hope the above helps.
Re: Following several years of declining advertising sales, the   [#permalink] 26 Jan 2012, 07:44
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