I tend to think to play your strengths in your application. So take a look at the industry you are in now and is your goal available there. Saying you want to return to that industry in a certain position/career path and then move into your long term goal...well honestly thats the easiest sell. However, switching into MC or IB is extremely common so its not something schools will be scared off by. You definitely need to show knowledge of whatever you want to do and often its easier to be convincing when writing about what you know.
Kellogg Class of 2010...still active and willing to help. However, I do not do profile reviews, don't offer predictions on chances and am far to busy to review essays, so save the energy of writing me a PM seeking help for these. If I don't respond to a PM that is not one of the previously mentioned trash can destined messages, please don't take it personally I get so many messages I have a hard to responding to most. The more interesting, compelling, or humorous you message the more likely I am to respond.
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