So Keller covers all tuition, an all expenses paid trip to Duke (a few months before school actually starts, for Blue Devil weekend) and offers extra networking opportunities. It was traditionally focused on international female applicants. But for last 3 years, its been a super diverse cohort. Fuqua has 6-10 Keller Scholars every year, half male, half female, half domestic and half international. And usually super smart people. I was just plain lucky.
And the best thing is that there is no separate application process.