I would say the more specific and the more nice you can get, the better.
Finding a broad job is similar to chasing a school of fish vs. if you have a certain goal in mind, it is easy to communicate it, and makes your candidacy stronger.
P.S. People tend to shy away from folks who say "I need any management job - help me!" Consider the other side of it - e.g. "I am looking for a career in men's fashion" or "I would love to help a retail chain to improve sales in existing stores or improve xxx" or "I am interested in Sports Team management, in particular basketball"
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