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GMAT Club Series #5 : Customers [#permalink]
02 Jul 2006, 12:41
5. Our customers oftentimes complain of having to spend too much time in lines in our groceries stores. They believe that we rob them of their active time and demand changes. Therefore, ......
Choose one of the following statements for the best solution to the problem above:
a. we should install bigger screens behind the cashiers' desks in order to show stock market data, a soap opera and a sports channel at the same time, as we know from our research that most of our customers are businesspeople, housewives or sports lovers.
b. we need to increase the prices on all our products a little bit during the time when we have longest lines in order to shift the people who do not want to pay more to the hours when our stores are not as busy.
c. we need to lower the prices of our products one cent per package in order to enable our customers save money during the hot hours.
d. the best solution would be to introduce a system of checkin and checkout in lines and for each minute spent in line grant our customers ten cents for future purchases.
e. we need to conduct a research of how many minutes customers of other groceries stores spend in lines in order to persuade our customers that they are better off shopping in our groceries stores than in our competitors, in case our lines move faster.
a) active time - may not mean necessarily watching tv.
b) that could simply mean shifting the time when the lines are longest.
c) price is not the point in contention
d) by introducing a monetary penalty on the store for delays, the service can be improved.
e) the customers are complaining about time spent in this store, not the others - it could be that they don't shop at the other stores, yet are complaining about the times here. Also, what if the queuing times turn out to be longer than average?
The correct answer is D.
a. Active time does not necessarily mean watching TV.
b. The question is about pleasing our customers during the hours that are convenient to them, not to us. Increasing prices might lead to the loss of customers.
c. Lower prices could mean even longer lines. On the other hand, will the amount of money saved compensate for time wasted in lines?
d. This is an innovative solution. On one hand, it will provide our customers with some benefits for their loss. On the other hand, though, this system can potentially lead to faster processing on the cashier desks as the store will lose money each minute.
well, i don't agree with D. Just because the store is shelling out money to the customers, the cashiers won't speed things up. if they do without any other changes, that means they are not working efficiently and there is a chance of improvement at the checkout counters without giving away free money to the customers.
I wish Walmart employs such system
for every person who doesn't try because he is
afraid of loosing , there is another person who
keeps making mistakes and succeeds..