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Graduate School for Integrated Marketing

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Graduate School for Integrated Marketing [#permalink] New post 17 Jul 2013, 19:15
Hello, hope you guys can help me out.

I'm planning to take my masters in Integrated Marketing. Right now, I work for a reputable digital agency so our marketing is really online.

With that, I want to study in the US as I'm based in Asia right now.

Before I apply for anything, I'd like to know, what good graduate schools in the states have integrated marketing courses? Every time I try to search online, all I see are MBAs and Business Schools with just an elective in Digital Marketing. I would really like the focus to just be in Integrated Marketing.

I've done my research and so far, the only thing I've seen that matched what I intend to pursue is NYU SCPS since they have an Integrated Marketing course.

Other than NYU, can you guys recommend any other good graduate schools in the US with a firm concentration on Integrated Marketing?

Thanks in advance!
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Re: Graduate School for Integrated Marketing [#permalink] New post 17 Jul 2013, 20:03
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I am not aware of any.... sorry. perhaps someone else can chime in but I have not run into anything of this sort in my many years....
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Re: Graduate School for Integrated Marketing [#permalink] New post 17 Jul 2013, 20:59
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IMO, NYU is really spearheading a lot in the integrated marketing space, especially in the digital space. They just launched a digital analytics master's degree so even if you're in the MBA program, there are surely lots of opportunities to tap into there as far as classes, faculty, clubs, and like-minded students.

As far as other schools are concerned, as you've seen, most have some sort of a general marketing area. I'd look into course offerings to see what digital-focused classes there are as well as other opportunities to explore the digital space, whether through internships in the summer or during the academic year, research institutes/faculty research associated with the university, etc to see if anything interests you.

I'd also try to figure out what about digital marketing really interests you. If it's the digital side, perhaps you want to look more into tech-focused schools like Haas or Stanford. If it's the general marketing side, look into Kellogg, Ross, or Duke. If it's the analytics side, try your hand at Booth or Sloan. Yes, I've pretty much listed "every" school here, but hope that helps to guide your thinking a bit.
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Re: Graduate School for Integrated Marketing [#permalink] New post 18 Jul 2013, 00:51
aerien wrote:
IMO, NYU is really spearheading a lot in the integrated marketing space, especially in the digital space. They just launched a digital analytics master's degree so even if you're in the MBA program, there are surely lots of opportunities to tap into there as far as classes, faculty, clubs, and like-minded students.

As far as other schools are concerned, as you've seen, most have some sort of a general marketing area. I'd look into course offerings to see what digital-focused classes there are as well as other opportunities to explore the digital space, whether through internships in the summer or during the academic year, research institutes/faculty research associated with the university, etc to see if anything interests you.

I'd also try to figure out what about digital marketing really interests you. If it's the digital side, perhaps you want to look more into tech-focused schools like Haas or Stanford. If it's the general marketing side, look into Kellogg, Ross, or Duke. If it's the analytics side, try your hand at Booth or Sloan. Yes, I've pretty much listed "every" school here, but hope that helps to guide your thinking a bit.


Thanks for this!

Researching more, I've noticed that NYU SCPS has received a lot of backlash from people saying that it's not 'really' NYU. Meaning that do advertisements in subways, etc.

Is NYU SCPS a good school for integrated marketing then?
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Re: Graduate School for Integrated Marketing [#permalink] New post 18 Jul 2013, 06:29
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quickbrownrox wrote:
aerien wrote:
IMO, NYU is really spearheading a lot in the integrated marketing space, especially in the digital space. They just launched a digital analytics master's degree so even if you're in the MBA program, there are surely lots of opportunities to tap into there as far as classes, faculty, clubs, and like-minded students.

As far as other schools are concerned, as you've seen, most have some sort of a general marketing area. I'd look into course offerings to see what digital-focused classes there are as well as other opportunities to explore the digital space, whether through internships in the summer or during the academic year, research institutes/faculty research associated with the university, etc to see if anything interests you.

I'd also try to figure out what about digital marketing really interests you. If it's the digital side, perhaps you want to look more into tech-focused schools like Haas or Stanford. If it's the general marketing side, look into Kellogg, Ross, or Duke. If it's the analytics side, try your hand at Booth or Sloan. Yes, I've pretty much listed "every" school here, but hope that helps to guide your thinking a bit.


Thanks for this!

Researching more, I've noticed that NYU SCPS has received a lot of backlash from people saying that it's not 'really' NYU. Meaning that do advertisements in subways, etc.

Is NYU SCPS a good school for integrated marketing then?


I don't know much about SCPS specifically but I have heard similar comments (you'd have to ask someone there if those are actually true). The programs I was referring to are all through Stern
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Re: Graduate School for Integrated Marketing [#permalink] New post 18 Jul 2013, 08:22
Hi -

Medill at Northwestern has a masters' program called Integrated Marketing Communications - you can check that out as well.
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Re: Graduate School for Integrated Marketing [#permalink] New post 21 Aug 2013, 21:23
sniggykols wrote:
Hi -

Medill at Northwestern has a masters' program called Integrated Marketing Communications - you can check that out as well.


Hi, I actually heard about this as well. Thanks for this!

Would you know any other school that has it?
Re: Graduate School for Integrated Marketing   [#permalink] 21 Aug 2013, 21:23
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