UC Berkeley Haas School of Business Class of 2016 Essay Analysis by Stacy Blackman Consulting
Berkeley Haas admissions has been fairly consistent with prior years in this new set of essays for the 2013/2014 applicant. While many schools reduced the number of essay significantly this year, Haas has reduced only slightly from five to four required essays. The set of essays for admission to UC Berkeley Haas School of Business covers a variety of topics – from the song that expresses you to your quantitative skills. In approaching these varied questions it will be important to remain focused on what you want to communicate to the admissions committee.
A clear understanding of your application strategy, particularly your career goals and strengths/weaknesses, will be key to put together a cohesive application. While challenging, this is also an opportunity to demonstrate several different aspects of your personality to the admissions committee. Remember when thinking about how to get into Berkeley, to not underestimate the importance of these essays in your application.
Essay 1If you could choose one song that expresses who you are, what is it and why? (250 word maximum)
This sort of essay can be intimidating because it calls for creativity, and the topic is entirely open ended. When approaching a question like this, consider what your personal qualities are that may be interesting to the Haas MBA program, and then consider a song you like that can express that quality. Try to focus on personal, rather than professional, aspects. Whatever song you choose, make sure you have an emotional connection with that song and can relate it to your own personal experiences. For example, perhaps you have a favorite song from childhood that your parents played for you that reminds you of a core value that has guided your choices since.
Essay 2What is your most significant accomplishment? (250 word maximum)
Your accomplishment can be big or small, but it should be significant to you. While you have limited space, this is an opportunity to demonstrate what matters to you and to showcase one of your proudest moments. While you are asked only about the accomplishment, the best essays will use this limited space to demonstrate clearly what the accomplishment was (be specific!) as well as commenting upon the significance of the accomplishment.
Essay 3Describe a time in the last three years when you overcame a failure. What specific insight from this experience has shaped your development? (250 word maximum)
This question asks you to think about a time you failed, and a time you learned from that failure. This essay is your opportunity to demonstrate your maturity, flexibility and leadership qualities. Leaders are not people who are always successful, rather they are people who are willing to admit to failure and learn from difficulty.
As you recount your failure it will be crucial to demonstrate what you have learned as concretely as possible. As a thought experiment, try thinking about a recent triumph. Trace your life events backwards until you find a failure, and think about how that failure directly led to your success. For example, perhaps you took a job immediately after college that was not a good fit for you. You may have felt like the job was a failure, but instead of despairing you took the time to think about what you really wanted, and subsequently found a job that led you success in your career. Perhaps your story isn’t career oriented but showcases learning from extracurricular or volunteer involvement.
Essay 4a. What are your post-MBA short-term and long-term career goals? How have your professional experiences prepared you to achieve these goals?
b. How will an MBA from Haas help you achieve these goals? (750 word maximum for 4a. and 4b.)
This is a fairly typical career goals essay that asks for both short- and long-term goals and the background that led you to this juncture in your career. Think about what you hope to achieve with your MBA and the career opportunities it will reveal for you. You don’t need to recite your resume here – rather highlight the key experiences that will be relevant in your future career.
Be specific about why the Haas School of Business is the right program to pursue your goals as well. As you consider past experiences and your future goals you will be able to see what you want to gain from the Haas experience to fill any gaps. If you have an advertising background and want to become a brand manager you’ll likely need classes in operations and finance to understand the analytical side of brand management.
Other goals will require specific skills gained from an MBA and your own unique background will inform how you take advantage of the Haas experience. Make sure you have determined exactly what courses make sense for your career goals and the programs and clubs that you will participate in to reach your personal and professional goals. Thorough school research will be invaluable in approaching this question.
Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum)
This question is entirely open ended, so you can either use it to explain anything you need to in your application, or add another aspect to your overall profile. If you need to explain something in your application like a low GPA or a recommender that is not your current supervisor, keep the explanation brief and factual. Focus on explanations, not excuses. If you felt that there are stories in your work, extracurricular, or personal profile that you did not have the opportunity to express in the prior essays, this is an opportunity to add that information.
If not clearly evident, please discuss ways in which you have demonstrated strong quantitative abilities, or plan to strengthen quantitative abilities. You do not need to list courses that appear on your transcript. (250 word maximum)
If you have a strong quantitative background like an engineering or hard sciences degree, or you work in a quantitative field like finance, this may not be a necessary essay. Otherwise, you may want to take one or two examples to demonstrate that you have an analytical mind and can take a quantitative approach to problem solving and evaluating data. As the question specifically asks you not to focus on the grades on your transcript, use this space to describe projects at work, additional post-graduate coursework, or your plans to strengthen your quant skills before you enroll at Haas.
Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact
Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap