aerien wrote:
Perhaps the easiest way to start narrowing down your options is to consider the types of industries in which you want to do brand management -- and then on location. If you want to do CPG, Kellogg is a strong choice due to obvious reasons; Ross, Fuqua, Johnson, Carlson, Fisher, Emory also have good reach imo. If you want to do Luxury Goods, you could look at a Stern, Columbia, even an HBS. For tech, you'll have yet another group of schools to consider, etc.
For location, keep in mind that a lot of your major CPG firms are based in the Midwest / the general middle of the country. Your tech firms will largely be on the West Coast. Luxury goods is mostly in NYC. Where do you want to be immediately post-MBA? Yes, people end up "everywhere" after business school, but you'll find that every school has their major cities and their major recruiters. Check out the employment stats for each school if you haven't already done so.
This is great advice and insight thanks. I presume you get similar lists such as "For tech, you'll have yet another group of schools to consider, etc. " through the employment report? I have looked at a couple reports but it's hard to know from what I saw what the person did at the place. For example if it says 10 students went to Amazon, did all of them do finance? Or could it be marketing? Unless that information does exist and I'm simply looking at too generic of a report?
Thank you again for that great insight, like I said initially I really appreciate the input.
I've also looked at potential companies I would hope to join afterwards but the brand managers at those companies seemed to each represent a different mba program so there wasn't much of a pattern (although perhaps that is in a way the pattern?).