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Hotel Brand Management

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Hotel Brand Management [#permalink] New post 06 Aug 2011, 14:05
Hi All,

I have been searching for this topic on various forums to see if anyone has information
about Hotel - Brand Management. But I have not found anything substantial.

Basically, what I am interested in doing after my MBA in Marketing (specialisation in Brand Management)
is to work for a Hotel Chain (viz. IHG) and work in their Brand Management dept.

I wonder if there are any schools which might specifically be into catering for such a requirement.
More importantly, I would want to know if Hotel Chains visit such schools.

I know my best bet to enter such a field would be to find schools with good Marketing Courses in Brand
Management and then just pursue the companies of my choice, but has anyone come across such a
requirement and if any of you could point me in the right direction, it will be of great help.

I am looking for US based schools.

Thanks folks.

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Re: Hotel Brand Management [#permalink] New post 06 Aug 2011, 14:49
Expert's post
Best thing to do would be to contact your target companies and see where they do recruiting. you won't find schools or coursework which specializes in brand managment for hotels specifically, but you could certainly find out which schools host recruiters from your target companies. If you can't talk to the companies, just talk to the career services centers in some of the schools you are interested in to see if those companies recruit there as you indicated.

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Re: Hotel Brand Management [#permalink] New post 06 Aug 2011, 21:07
Expert's post
Cornell is probably the only school that has a strong and defined Hospitality arm. Their Johnson school of business has an option to focus on hospitality as well.

Traditional Hoteliers usually are graduates of Cornell.

At the same time, I doubt the MBA program really matters when you apply for the brand management position. However, the job you are targeting are very specific and far and in between. The brand manager is usually the head of the brand that has 2 main roles reporting to him/her - VP of marketing and VP of operations. You probably won't be getting into operations since you need hotel experience for that, so it will be marketing (hence the brand management). However, you won't get to do much brand management at the level you will get in. You will be doing advertising, online marketing, and other jobs. A lot of work and not great wages. Most jobs won't require an MBA though many will recommend having one in the job description. There are usually 1-2 jobs a year that get hired for a stellar position but they are again very few.

Not sure if you have experience working at a hotel (would recommend you try that). Hotel companies generally save on labor (front desk makes $11-13 per hour, has huge turn over, etc) and do not have a significant need in MBA candidates. With exception of Cornell, I doubt they visit any other MBA programs.

However, they have their training centers/facilities for hospitality management. (For example, I know of one is affiliated with University of Houston, University of Houson Conrad N. Hilton College and a few others around the country) This is not an equivalent of an MBA but is rather an undergrad degree.

Let me know if any questions. I can put together more. I am falling asleep now and gotta go.

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Last edited by bb on 07 Aug 2011, 13:25, edited 1 time in total.
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Re: Hotel Brand Management [#permalink] New post 12 Aug 2011, 19:39
Hey Guys..

Thanx a lot for your replies... I have also been told Cornell seems to be the best in that stream.

I am going to do some more research based on your inputs and will compile some information
and post it back.
Re: Hotel Brand Management   [#permalink] 12 Aug 2011, 19:39
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