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Intern
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Joined: 17 Dec 2012
Posts: 25
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Kudos [?]: 1 [0], given: 0

edit [#permalink] New post 25 Feb 2013, 23:57
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Last edited by futurembaapplicant on 22 Jun 2013, 16:30, edited 1 time in total.
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Status: Helping People Ace the GMAT
Affiliations: GMAT Prepster and Stratus Prep
Joined: 16 Jan 2013
Posts: 140
Location: United States
Concentration: Finance, Entrepreneurship
GMAT 1: 770 Q50 V46
GPA: 3.1
WE: Consulting (Consulting)
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Re: how to apply after your internet startup never took off? [#permalink] New post 26 Feb 2013, 04:44
You have a ton to talk about. You can never fault someone for pursuing a passion and plenty of people fail. You number 1 focus on you application should be to show how these experiences have shaped the leader you are today.

Why did your business fail?

What did you learn?

Are you returning to school to get a better understanding of how to manage certain portions of a new venture? Find fellow students to collaborate with?

Just remember that your application is intended to bridge the gap between what you did before school and what you plan on doing after school - you are not expected to be perfect now. Describe how the business school experience will help you connect the two parts of your life.
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Jim Kernan is the Director of GMAT Operations at Stratus Prep and author of GMAT Materials for GMAT Prepster.

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Location: Chicago, IL
Schools: Brown University, Harvard Business School
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Re: how to apply after your internet startup never took off? [#permalink] New post 26 Feb 2013, 23:29
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I agree.

Failure in a startup is no big deal. It can even make for a good story. Think about how many people never even try!!!! But you do need to emphasize anything CONCRETE you did accomplish while trying. did you have a team? did you get seed money? etc. etc... And you should definitely have this story in one of your essays (the failure question if the school has it). The important thing would be to emphasize what you DID to make it succeed, and also your understanding about why it did not.
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