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1.A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazinelike format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept. The company’s plan assumes that (A) other housewares catalogs with magazinelike formats do not already exist (B) an upscale clientele would be interested in a housewares catalog (C) the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs (D) a magazinelike format requires a copywriter and a graphic artist (E) customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
Re: I1. Assumption? [#permalink]
25 Feb 2008, 20:18
B. They used a new design to appeal to upscale clientele for clothing. they now want to use the same design for housewares, so they must be assuming that there is an upscale clientele base for housewares, otherwise they wouldnt bother using the same design as they did for clothing.