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If the ad agency that created the television ad for

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Re: CR: Tough-As-Nails Tools [#permalink] New post 09 Dec 2009, 07:21
A

Because the purchasers of frequent used tool may mostly be women who are target group of cooking program or some men who occasionally watch cooking program. But, the main users are men.
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Re: CR: Tough-As-Nails Tools [#permalink] New post 20 Dec 2009, 15:14
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.
Which one of the following statements, if true, would most weaken the argument above?

Take away: If ad researchs, tool com. realizes "men" as users. YET it is on the women program. If not man objective, not create men content. BUT, ad has men content. Conclusion: ad mistakes cause either 1.) not understand the program or 2) was intended to do in different program.

A. The purchasers of products given as gifts are not the ultimate users of those products. --> suggests that it is not because of those 2 reasons in the conclusion BUT it is because the tool com. targets at others besides the ppl on the research. So it is WEAKEN.
B. Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. --> They are talking about frequent users ("majority of frequent tool users are men" on the premise).
C. The ad agency had never previously aired an ad during a program other than the one intended. --> "previously" is irrelevant.
D. Some men, including some who use tools frequently, occasionally watch cooking programs. --> same as B. Occasional(ly) user is not the frequent users.
E. The ad agency has a reputation for conducting high quality demographic research. -->reputation is irrelevant.
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Re: CR: Tough-As-Nails Tools [#permalink] New post 20 Dec 2009, 16:54
I would go with A is it is the least of the other devils. If an intent to gift giving was mentioned in the passage it would have been more appealing.
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Re: CR: Tough-As-Nails Tools [#permalink] New post 15 Dec 2010, 07:09
does anyone know the source of this question?
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Re: CR: Tough-As-Nails Tools [#permalink] New post 15 Dec 2010, 14:38
I totally got owned on this question. :(
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Re: CR: Tough-As-Nails Tools [#permalink] New post 22 Dec 2010, 09:44
A.rest of them strengthen the argument
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Re: CR: Tough-As-Nails Tools [#permalink] New post 22 Dec 2010, 12:55
+1 A
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Re: CR: Tough-As-Nails Tools [#permalink] New post 25 Dec 2010, 08:26
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.


IMO A. The tools are intended to be gifted by women who watch the show to men

(On the lighter side,Men dont enjoy working unless it is with a gun :rocket or a girl :marriage)
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Re: CR: Tough-As-Nails Tools [#permalink] New post 22 Jan 2011, 03:46
I picked B. And I don't know if I'm wrong as yet.
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Re: CR: Tough-As-Nails Tools [#permalink] New post 22 Jan 2011, 03:47
mundasingh123 wrote:
does anyone know the source of this question?


From the discussion in the first page, I think it's Princeton Review Verbal
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Re: CR: Tough-As-Nails Tools [#permalink] New post 22 Jan 2011, 08:19
I think B dominates this question.

A talks only about gifts, but nothing like that is mentioned in text .
D talks only about SOME men, but B mentions MANY women using the tools.
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Re: CR: Tough-As-Nails Tools [#permalink] New post 25 Jan 2011, 08:21
Relatively easy one. A as the ad tried to appeal to predominantly women audience to buy and gift the tools
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Re: CR: Tough-As-Nails Tools [#permalink] New post 10 Mar 2011, 13:23
What's wrong with C?
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Re: If the ad agency that created the television ad for [#permalink] New post 19 Dec 2011, 16:09
Tough one. A, B, and D all looked good to me.
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Re: If the ad agency that created the television ad for [#permalink] New post 19 Dec 2011, 21:31
Went with D :/
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Re: If the ad agency that created the television ad for [#permalink] New post 19 Dec 2011, 21:50
Even I went with B. Realized that 'occasionally' might just not help. But the "gifting" thing, I thought, was out of scope. I stand corrected.
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Re: If the ad agency that created the television ad for [#permalink] New post 20 Dec 2011, 02:36
tools are generally for men, but the add is shown during a female show - so no research done
but, it includes men involving in home improvement - some thing men enjoy, so there must be some research.
- conclusion this is wrong.

we need to prove both the above points are researched.

A is the only one that satisfies.
+1 for A
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Re: If the ad agency that created the television ad for [#permalink] New post 20 Dec 2011, 04:18
Clearly choice A is the correct answer, the argument is flawed when assume the customer is the user of product. Choice A showed that flaw of argument.
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Re: If the ad agency that created the television ad for [#permalink] New post 21 Dec 2011, 20:48
IMO A
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Re: If the ad agency that created the television ad for [#permalink] New post 22 Dec 2011, 03:01
Easy one
Re: If the ad agency that created the television ad for   [#permalink] 22 Dec 2011, 03:01
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