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# If the ad agency that created the television ad for

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Re: If the ad agency that created the television ad for [#permalink]

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22 Dec 2011, 05:44
with A
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Re: If the ad agency that created the television ad for [#permalink]

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26 Dec 2011, 07:09
why A
it should be B
B introduces women as a user of the tool and puts doubt in the argument provided and also supports advertiser

A is also adding a new user group and claims to be a target audience, but B really makes a clear marker that women can also a target segment
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Re: If the ad agency that created the television ad for [#permalink]

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01 Jan 2012, 11:20
Jdam wrote:
Tough one. A, B, and D all looked good to me.

I'm in a similar position regarding this. I remember from my time studying for the LSAT that one of the points to weakening reasoning is to focus on weakening the conclusion, not the premises.

The argument concludes there is a mistake.
The facts are that it is 1) on a women targeted show 2) majority of frequent users are men

The question we need to ask is "why is there not a mistake?"
A) If the purchasers of products are not the end users, it allows us to break the apparent logical discrepancy in play. There is not a mistake if this is true because it means that the end users do not have to watch the TV show. This choice doesn't mean that it is impossible there is a mistake, but it certainly provides us with an alternative situation in which a purchaser may have different behaviors than the end user group, thus explaining the targeting variance.
B) Many women occasionally use the tools. Here we are generous to the network in assuming that they will target their ads to the primary source of the sale and that an occasional user does not qualify in that group. If we look at the group of occasional users, it appears they are out of the scope. Choices that are out of scope do not tend to weaken. Furthermore, this choice really focuses on the premises by questioning the demographics - it tries to make us wonder whether women in fact predominant or significant users of tools. However, we know what we need from the premises: the majority of frequent users (implied marketing targets) are men.
D) This weakens, although it is very limited in its ability to weaken. It would be stronger if the question placed more absolutes, "only women" "only frequent users" "no men" etc. We know from it that some men who frequently use the tools occasionally watch the cooking shows. Does this necessarily mean that the network made a mistake? No - they could have targeted the very small subset of the population, but if we give them benefit by assuming that they target their ads to the primary source of the sale, then it would appear a mistake remains.
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Re: If the ad agency that created the television ad for [#permalink]

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19 Dec 2012, 14:57
IMO B

Yet I think I understand why it is wrong?

The argument states that the company had already made the analysis and then they found out men are the ultimate USERS (NOT THE BUYERS IT KICKS OUT D) of these tools. So we have to weaken the argument by prove that the company advertised their product on cooking program, deliberately. Besides, answer B has the same flawed approach the company adversited its products to increase its sales. Many women using these tools does not mean they buy them too.

A is the only option left , although it is not so clear for a non-native test taker like me.
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Re: If the ad agency that created the television ad for [#permalink]

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19 Dec 2012, 16:37
Answer is absolutely correct it must be A............
Why I say the reasoning error presented is called Strawman Error as discussed in Method of reasoning chapter of Powerscore CR .......It is like drawing a conclusion without completely listening to the author..........The main motive of such speaker is to weaken the thought presented by the author.

It can also be categorized as Error in evidance or Cause and effect error.....easiest way is to consider Cause and effect error ..........Clearly the ad company might be aiming at "Different group of people".

I read some of teh members say that answer is B , If they say it is B , than why not D

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Re: If the ad agency that created the television ad for [#permalink]

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20 Dec 2012, 19:13
I think we all understand that A and D are the only contenders in comparision to other choices because -
B) word occasionally speaks for itself - thus fails to suggest strongly that women are the main targetted audience.This could have weakened the arguement.
c) Does not matter whether AD Agency aired in other programs earlier or not.
e) The AD Agency has reputation for conducting high quality demographic research.- so this may hint towards actual target segment comprised of women
which is against the fact in the para.

I wont bank on D as The target audience cannot be limited to such a small segment saying 'Some men including some who use...'.

So, ultimately even by choice of elimination you are left with A which strongly weakens the entire arguement of non-catering to worthy audience for the product by saying - The purchasers of products given as gifts are not the ultimate users of those products - so women audience would gift to men (their husband or servant or housekeeper..whomever to use these tools for home improvement..
Thus, A looks most justifying here.
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Re: If the ad agency that created the television ad for [#permalink]

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21 Dec 2012, 09:09
I guess this question has already been discussed at length, but I just wanted to point out why you can eliminate B instantly. The question already says "the majority of frequent tool users are men", so in other words, a minority of tool users are women. So the stem already tells us that women occasionally use tools. Answer B just restates a premise of the argument, and you can't weaken an argument by restating one of its premises!

I don't like answer A much, because as one person mentioned above, what it says is self-evidently true; people who give tools as gifts obviously aren't generally going to be using those tools. But A is the only answer that gets at the right idea, at least: the people who buy products are not always the people who use those products, so the advertising company might have known what it was doing after all. A should really read something more like "tools are often given as gifts", in which case it would have been fine.
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Re: If the ad agency that created the television ad for [#permalink]

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13 Dec 2013, 13:21
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.

This is “weaken question”, the key is always how to translate the conclusion correctly. If you don’t understand the intended meaning of the conclusion, it’s hard to solve the question.

ANALYZE THE STIMULUS.

The logic of the question is:

* If the ad agency understood the demographics (the majority of frequent tool users are men) --> the ad would NOT be shown during “women” program.
* If the ad agency did NOT understand the demographics --> the ad would NOT incorporated “men” images. But the ad did have “men” images. That the ad agency did not understand the demographics is a wrong logic.

Conclusion:
There are two scenarios:
(1) the agency did not understand the demographics of the cooking program's audience
--OR--
(2) the ad was intended to be shown during a different program.

Assumption: The above two scenarios CAN’T happen simultaneously.
To weaken the conclusion: You need to demonstrate that the two scenarios CAN happen simultaneously.

ANALYZE EACH OPTION.

(A) The purchasers of products given as gifts are not the ultimate users of those products.
Correct. A means the ad agency knows the final users are men (understand the demographics), but the purchasers are usually women (intended to show the ad on cooking programs). Thus, A weakens the conclusion by showing that both scenarios above can happen simultaneously.

(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
Wrong. B supports the second scenario that the ad was intended to be shown during a different program. (The ad agency targets at women as potential customers). But B says NOTHING about the first scenario. Thus, B can’t weaken the conclusion.

(C) The ad agency had never previously aired an ad during a program other than the one intended.
Wrong. Same error as in B. C supports the second scenario but says NOTHING about the first. Thus, C can’t weaken the conclusion.

(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
Wrong. Same error as in B. D mentions that some men occasionally watch cooking programs, thus the ad agency did have intention to show the ad on those program. D supports the second scenario but says NOTHING about the first. D can’t weaken the conclusion.

(E) The ad agency has a reputation for conducting high quality demographic research.
Wrong. E does not weaken the conclusion as it does not show the correlation between demographic research and intention to show the ad on cooking programs.

Hope it helps.

TAKE AWAY:
For Weaken/Strengthen questions, Conclusion is KEY.
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Re: If the ad agency that created the television ad for [#permalink]

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13 Dec 2013, 15:36
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.

The question is asking for which of the following choices showed that the ad agency did not make a mistake.
(A) The purchasers of products given as gifts are not the ultimate users of those products. No mistake
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. strengthen
(C) The ad agency had never previously aired an ad during a program other than the one intended.strengthen
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.strengthen
(E) The ad agency has a reputation for conducting high quality demographic research.[/quote]strengthen
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Re: If the ad agency that created the television ad for [#permalink]

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13 Dec 2013, 22:42
Anyone,please explain it clearly
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Re: If the ad agency that created the television ad for [#permalink]

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03 Jan 2014, 12:02
Researched -> know the majority of users are men
But show the ad during cooking program (watched more by women)
-> Mistake: either don't understand demographics or really intend to show during different program

A) Correct. It suggests an explanation: after watching the ad, women will consider to buy it for men (the main users of the tool)
B) Occasionally = not frequently. This choice supports the stat.
C) What happened in the past may not happen in the future.
D) Not strong enough to weaken the argument
E) It can made mistake even when having a reputation.
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Re: If the ad agency that created the television ad for [#permalink]

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02 Jul 2014, 01:41
Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects. - Pink Font helped eliminate this answer
(C) The ad agency had never previously aired an ad during a program other than the one intended. - Irrelevant
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.- Blue Font helped eliminate this answer
(E) The ad agency has a reputation for conducting high quality demographic research. - Irrelevant

Answer is A. Explanation is seen above.
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Re: If the ad agency that created the television ad for [#permalink]

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05 Dec 2014, 04:32
The option A is the one which challenges the both the notions that ad was intended to be shown during a different program and that the researchers got the demographics wrong. It gives an idea that the ad was actually meant for women and to influence them to buy the product so that they can gift them to men. Hope this helps !!
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Re: If the ad agency that created the television ad for [#permalink]

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07 Mar 2015, 21:19
ak_idc wrote:
dwivedys wrote:
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.

A is a universal truth. No body is going to use the product he is buying as a gift. No?

Besides, we have to assume things in A such as:

1. Only women gift these products
2. Gift is the only way of selling these products

These two assumptions are not true in many cases. I would go with D

+1 for this reasoning . i also do not understand how id A correct answer . we have to assume several things.
what is the official source of this question ?
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Re: If the ad agency that created the television ad for [#permalink]

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29 Sep 2015, 00:21
the argument clearly states that men use tools and women watch cooking shows...
Option B and D contradicts the info given in the argument, hence cannot be correct.

Option A wins..

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Re: If the ad agency that created the television ad for [#permalink]

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15 Oct 2015, 11:32
Answer A
The flaw in the argument is that it assumes that the viewer/customer is the end user of the product. What if the
customer bought the product as a gift for someone .
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Re: If the ad agency that created the television ad for [#permalink]

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23 Oct 2015, 05:37
Can somebody point out what is the problem with E?
Re: If the ad agency that created the television ad for   [#permalink] 23 Oct 2015, 05:37

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# If the ad agency that created the television ad for

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