If the ad agency that created the television ad for : GMAT Critical Reasoning (CR)
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# If the ad agency that created the television ad for

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If the ad agency that created the television ad for [#permalink]

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29 Oct 2006, 18:10
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If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.
(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.
(C) The ad agency had never previously aired an ad during a program other than the one intended.
(D) Some men, including some who use tools frequently, occasionally watch cooking programs.
(E) The ad agency has a reputation for conducting high quality demographic research.
[Reveal] Spoiler: OA
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29 Oct 2006, 20:04
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I think it is A....
women who watch the cooking program will buy tools to give gifts to men....
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Re: If the ad agency that created the television ad for [#permalink]

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19 Dec 2012, 09:43
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Nsentra wrote:
If the ad agency that created the television ad for Tough-As-Nails Tools had thoroughly researched customer demographics, then they would have realized that the majority of frequent tool users are men. Yet the ad was shown during a cooking program targeted to women. However, if the advertisers had not researched customer demographics, then the ad would not have incorporated images depicting the use of tools in home improvement projects as an activity that men enjoy. Yet the ad did so. Therefore the ad agency made some sort of mistake: either the agency did not understand the demographics of the cooking program's audience or the ad was intended to be shown during a different program.

Which one of the following statements, if true, would most weaken the argument above?

(A) The purchasers of products given as gifts are not the ultimate users of those products.

Strong argument... especially if aired around father's day.

(B) Many women, including those who watch cooking programs, occasionally use tools for home improvement projects.

Unlikely since women never use tools.... just kidding. This supports the argument not weakens it because of the men doing the work on the commercial. Secondly, it is arguably a waste of money to go after occasional users.

(C) The ad agency had never previously aired an ad during a program other than the one intended.

Unless said agency is infallible this doesn't weaken the argument.

(D) Some men, including some who use tools frequently, occasionally watch cooking programs.

This is similar to B. It is a waste of money to advertise to a slim part of the audience and actually strengthens the argument, not weakens it.

(E) The ad agency has a reputation for conducting high quality demographic research.

This is a repeat of answer C with a different twist. Infallibility is not a reasonable assumption when data contradicts that assumption.

The answer is unequivocally A.
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29 Oct 2006, 20:42
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A
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29 Oct 2006, 21:31
not sure. go for D.
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29 Oct 2006, 22:08
Not sure but will pick up A.
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30 Oct 2006, 00:24
I got A too.
What put me off on D was...
Some men, including some who use tools frequently, occasionally watch cooking programs.
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30 Oct 2006, 03:05
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.
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30 Oct 2006, 05:57
I say B

because the argument is based on the assumption that those tools most frequently are used by men...

B weakens this argument by saying that there are many woman who use those tools and that is why that tv ad was aired during cooking program..
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30 Oct 2006, 06:33
dwivedys wrote:
I don't agree with A. No where is gift giving/taking alluded to in the passage.

I am confused between B and D, but chose D eventually, because only D weakens the fact that the demographic was not chosen correctly. D states men watch the program (though it says only SOME MEN).

In B it says women use tools for home improvement. However since the passage implies women weren't the intended audience, this choice would not address the demographic issue.

A is a universal truth. No body is going to use the product he is buying as a gift. No?

Besides, we have to assume things in A such as:

1. Only women gift these products
2. Gift is the only way of selling these products

These two assumptions are not true in many cases. I would go with D
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30 Oct 2006, 12:29
Yes I got D.
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30 Oct 2006, 12:40
Got (D)
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30 Oct 2006, 13:34
mukeshnathani wrote:
Got (D)

OA is A...

atleast I'm not the only crazy one who thought PR verbal is nuts.
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30 Oct 2006, 18:15
Nsentra wrote:
mukeshnathani wrote:
Got (D)

OA is A...

atleast I'm not the only crazy one who thought PR verbal is nuts.

Buddy - if you think this is nuts, u should check their LSAT book ..... Right now I'm wrestling with that one ....
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30 Oct 2006, 20:38
Swagatalakshmi wrote:
Nsentra wrote:
mukeshnathani wrote:
Got (D)

OA is A...

atleast I'm not the only crazy one who thought PR verbal is nuts.

Buddy - if you think this is nuts, u should check their LSAT book ..... Right now I'm wrestling with that one ....

God save us!
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Re: CR: Tough-As-Nails Tools [#permalink]

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08 Dec 2009, 06:48
D is says "occassionally", and "some" men so it can't be right. A suggests an alternate way of the product getting to its target audience so it weakens the conclusion - even if gifting isn't mentioned anywhere else, it still weakens the conclusion.
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Re: CR: Tough-As-Nails Tools [#permalink]

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08 Dec 2009, 07:44
I go with A. But B is good, too.
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Re: CR: Tough-As-Nails Tools [#permalink]

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08 Dec 2009, 08:11
@dwivedys
based on "CR bible by Powerscore" You cant reject A just because it contains NEW INFO. Lets keep A as a Contender.
@SimaQ
talk of B .. the premise states ".. they would have realized that the majority of frequent tool users are men" hence its not an assumption ... option B says MANY women .. OCCASIONALLY use .." it doesnt say "MANY women .. FREQUENTLY use ... "
C) can be easily eliminated
D) What put me off on D was...
SOME men, including some who use tools frequently, OCCASIONALLY watch cooking programs.
E) can be easily neglected

even if but you may want to keep D as contender.... between A n D .. can reject D coz some .. occasionally ...
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Re: CR: Tough-As-Nails Tools [#permalink]

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08 Dec 2009, 10:46
A
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Re: CR: Tough-As-Nails Tools [#permalink]

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08 Dec 2009, 14:59
I picked A, as it is presents the strongest challenge to the passage. This question contains some conditional reasoning.
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Re: CR: Tough-As-Nails Tools   [#permalink] 08 Dec 2009, 14:59

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# If the ad agency that created the television ad for

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