|
Author |
Message |
|
TAGS:
|
|
|
Senior Manager
Joined: 17 Aug 2005
Posts: 395
Location: Boston, MA
Followers: 1
Kudos [?]:
1
[0], given: 0
|
In a marketing study, consumers were given two unlabeled [#permalink]
 30 Nov 2006, 19:25
Question Stats:
0% (00:00) correct
 0% (00:00) wrong based on 0 sessions
In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumers’ judgment of the effectiveness of a laundry detergent.
Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?
(A) The detergent in the bright carton contained bleach crystals; the detergent in the drab carton did not.
(B) The detergents in the two cartons were the same.
(C) The detergents in the two cartons were different, but they had both been laboratory tested.
(D) The detergent in the drab carton was a popular name brand; the detergent in the bright carton was generic.
(E) The detergent in the drab carton was generic; the detergent in the bright carton was a popular name brand.
|
|
|
|
|
|
|
Manager
Joined: 08 Nov 2006
Posts: 70
Followers: 1
Kudos [?]:
1
[0], given: 0
|
Re: CR Laundry Detergent [#permalink]
30 Nov 2006, 19:37
buckkitty wrote: In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumers’ judgment of the effectiveness of a laundry detergent.
Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?
(A) The detergent in the bright carton contained bleach crystals; the detergent in the drab carton did not.
(B) The detergents in the two cartons were the same.
(C) The detergents in the two cartons were different, but they had both been laboratory tested.
(D) The detergent in the drab carton was a popular name brand; the detergent in the bright carton was generic.
(E) The detergent in the drab carton was generic; the detergent in the bright carton was a popular name brand.
B
_________________
------------------------------------------------------
"The future belongs to those who believe in the beauty of their dreams"
|
|
|
|
|
|
Senior Manager
Joined: 24 Nov 2006
Posts: 353
Followers: 1
Kudos [?]:
8
[0], given: 0
|
It's B, the only thoroughly relevant answer choice.
|
|
|
|
|
|
VP
Joined: 25 Jun 2006
Posts: 1185
Followers: 1
Kudos [?]:
16
[0], given: 0
|
Straight B.
|
|
|
|
|
|
Manager
Joined: 20 Nov 2006
Posts: 215
Followers: 1
Kudos [?]:
5
[0], given: 0
|
it is 100% B only
|
|
|
|
|
|
Senior Manager
Joined: 17 Oct 2006
Posts: 440
Followers: 1
Kudos [?]:
6
[0], given: 0
|
B...
|
|
|
|
|
|
Director
Joined: 17 Jul 2006
Posts: 718
Followers: 1
Kudos [?]:
8
[0], given: 0
|
B makes sense.
|
|
|
|
|
|
Manager
Joined: 03 Oct 2009
Posts: 93
Followers: 1
Kudos [?]:
2
[0], given: 2
|
Re: CR Laundry Detergent [#permalink]
14 Nov 2009, 01:54
I do not understand one thing ...from phrase
After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better..
doesn't that mean both packets have different detergent??
Please explain..
|
|
|
|
|
|
Senior Manager
Joined: 16 Jul 2009
Posts: 273
Followers: 2
Kudos [?]:
16
[0], given: 3
|
Re: CR Laundry Detergent [#permalink]
15 Nov 2009, 08:25
It has to be B..
|
|
|
|
|
|
SVP
Joined: 07 Nov 2007
Posts: 1837
Location: New York
Followers: 20
Kudos [?]:
297
[0], given: 5
|
Re: CR Laundry Detergent [#permalink]
15 Nov 2009, 08:31
KocharRohit wrote: I do not understand one thing ...from phrase
After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better..
doesn't that mean both packets have different detergent??
Please explain.. No... that means two difference Boxes ( Cartons)... At this point Detergent inside the boxes may be same or not.
_________________
Your attitude determines your altitude
Smiling wins more friends than frowning
|
|
|
|
|
|
|
Re: CR Laundry Detergent
[#permalink]
15 Nov 2009, 08:31
|
|
|
|
|
|
|
|
|
|
Moderators:
tuanquang269, RaviChandra, Vercules, Legendaddy, noboru, Marcab, metallicafan, rajeevrks27, willigetmylifeback, mikemcgarry, souvik101990, doe007, MacFauz, PTK, carcass, kissthegmat, Narenn
|
close
