Find all School-related info fast with the new School-Specific MBA Forum

It is currently 30 Sep 2014, 01:57

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

In a trial, two groups of people were shown images

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:
1 KUDOS received
Director
Director
avatar
Joined: 21 Dec 2009
Posts: 588
Concentration: Entrepreneurship, Finance
Followers: 15

Kudos [?]: 276 [1] , given: 20

In a trial, two groups of people were shown images [#permalink] New post 08 Nov 2012, 03:10
1
This post received
KUDOS
00:00
A
B
C
D
E

Difficulty:

(N/A)

Question Stats:

86% (02:38) correct 14% (04:19) wrong based on 21 sessions
In a trial, two groups of people were shown images containing either happy faces or sad faces. Thereafter, both
groups were all offered champagne. Those who had seen images with happy faces drank twice as much as those
who had seen images with sad faces. This suggests that advertising champagne using images with happy faces
would be an effective way to increase sales.

In order to evaluate the strength of the argument above, it would be most helpful to run a similar experiment that

A. compared the effect of viewing happy images without faces to that of viewing sad images without faces
B. measured the consumption of various wines other than champagne subsequent to the showing of other types of
facial expressions
C. asked both groups how they felt after seeing the images and drinking the champagne
D. used champagne advertising images without faces in place of the images with sad faces
E. measured the correlation between the groups’ perceptions of how happy they were at the beginning of the trial and
how much champagne they thought they drank
_________________

KUDOS me if you feel my contribution has helped you.

1 KUDOS received
Current Student
User avatar
Status: Done with formalities.. and back..
Joined: 15 Sep 2012
Posts: 648
Location: India
Concentration: Strategy, General Management
Schools: Olin - Wash U - Class of 2015
WE: Information Technology (Computer Software)
Followers: 35

Kudos [?]: 367 [1] , given: 23

GMAT ToolKit User Premium Member
Re: In a trial, two groups of people were shown [#permalink] New post 08 Nov 2012, 03:23
1
This post received
KUDOS
gmatbull wrote:
In a trial, two groups of people were shown images containing either happy faces or sad faces. Thereafter, both
groups were all offered champagne. Those who had seen images with happy faces drank twice as much as those
who had seen images with sad faces. This suggests that advertising champagne using images with happy faces
would be an effective way to increase sales.

In order to evaluate the strength of the argument above, it would be most helpful to run a similar experiment that

A. compared the effect of viewing happy images without faces to that of viewing sad images without faces
B. measured the consumption of various wines other than champagne subsequent to the showing of other types of
facial expressions
C. asked both groups how they felt after seeing the images and drinking the champagne
D. used champagne advertising images without faces in place of the images with sad faces
E. measured the correlation between the groups’ perceptions of how happy they were at the beginning of the trial and
how much champagne they thought they drank

The conlcusion in argument is "
"advertising champagne using images with happy faces would be an effective way to increase sales"

We know from the experiment that consumption after seeing happy faces was more than consumption after seeing sad faces. But to conclude that 'happy faces would be effective' is to assume that happy faces increased the consumption, while there is a possiblity that happy faces did not increase the consumption rather sad faces decreased the consumption.

Experiment listed in option D is the only one which would help us determine whether happy faces 'increase' the consumption or not.

Ans D it is!
_________________

Lets Kudos!!! ;-)
Black Friday Debrief

SVP
SVP
User avatar
Joined: 06 Sep 2013
Posts: 1667
Location: United States
Concentration: Finance
GMAT 1: 710 Q48 V39
WE: Corporate Finance (Investment Banking)
Followers: 13

Kudos [?]: 167 [0], given: 276

GMAT ToolKit User
Re: In a trial, two groups of people were shown images [#permalink] New post 11 Oct 2013, 12:32
gmatbull wrote:
In a trial, two groups of people were shown images containing either happy faces or sad faces. Thereafter, both
groups were all offered champagne. Those who had seen images with happy faces drank twice as much as those
who had seen images with sad faces. This suggests that advertising champagne using images with happy faces
would be an effective way to increase sales.

In order to evaluate the strength of the argument above, it would be most helpful to run a similar experiment that

A. compared the effect of viewing happy images without faces to that of viewing sad images without faces
B. measured the consumption of various wines other than champagne subsequent to the showing of other types of
facial expressions
C. asked both groups how they felt after seeing the images and drinking the champagne
D. used champagne advertising images without faces in place of the images with sad faces
E. measured the correlation between the groups’ perceptions of how happy they were at the beginning of the trial and
how much champagne they thought they drank


I'm gonna bet on E for this one. OA please.
I'll provide my explanation in a bit, stay tuned.

This is tough, Vips I totally hear ya but what do you think about E?
Re: In a trial, two groups of people were shown images   [#permalink] 11 Oct 2013, 12:32
    Similar topics Author Replies Last post
Similar
Topics:
1 While preliminary trials have shown marked improvements in Aristocrat 3 15 Sep 2012, 04:41
3 Two groups of laboratory mice were injected with cancerous poohv005 14 26 Apr 2010, 20:01
Eight people are to be divided into two groups. What is the ajay_gmat 9 17 Jul 2007, 08:07
A group of people were administered two kinds of vaccines, R priyankur_saha@ml.com 1 02 Jun 2007, 17:26
Two groups of laboratory mice were injected with cancerous vikramm 13 18 Oct 2005, 19:38
Display posts from previous: Sort by

In a trial, two groups of people were shown images

  Question banks Downloads My Bookmarks Reviews Important topics  


cron

GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.