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# In January of last year the Moviemania chain of movie

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Re: In January of last year the Moviemania chain of movie [#permalink]

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29 Apr 2013, 11:55
mikemcgarry wrote:
(D) strengthens Moviemania's position, but we want an answer that will strengthen the critic of Moviemania and weaken Moviemania's position. Thus, (D) does the exact opposite of what we want.

Does this make sense?

Mike

Yes. It is making sense now. Thanks for the explaination.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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14 May 2013, 01:33
(A) it is :D thanks mike for the explaination
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Re: In January of last year the Moviemania chain of movie [#permalink]

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01 Dec 2014, 21:01
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Re: In January of last year the Moviemania chain of movie [#permalink]

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22 Dec 2015, 06:48
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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23 Jan 2016, 13:30
Please Mike, correct me if i am wrong.
I think option A introduces a new piece of info which is not stated in the argument to support the critic argument. i am trying to highlight the theoretical approach of how to attack the strengthen questions, trying to organize our mind in the test day.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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23 Jan 2016, 18:28
hatemnag wrote:
Please Mike, correct me if i am wrong.
I think option A introduces a new piece of info which is not stated in the argument to support the critic argument. i am trying to highlight the theoretical approach of how to attack the strengthen questions, trying to organize our mind in the test day.

Dear hatenmag,
I'm happy to respond!

This is a very tricky question. It may appear at first that (A) does not support the critic's argument, but this is because there are many layers in this question.

Moviemania says it's switching back to the old popping oil that people love even though it gives them heart attacks because the change hurt popcorn sales.

The critic says Moviemania's own data said that popcorn sales increase 5%. How could sales be hurt if they went up by 5%?

Well, suppose the total sales of all refreshments at Moviemania’s movie theaters increased by some insanely large number, say 30%. Then, the meager 5% increase in popcorn would be lagging behind everything else. In that case, Moviemania's claims about the popcorn sales being hurt would be credible, and the criticism of Moviemania would be unfounded. A 30% increase in overall sales would strengthen Moviemania's claim and weaken the critic's claim.

We don't want that. We want the opposite. We want something that strengthens the critic's claim and weakens Moviemania's claim. Now, let's look at (A). Suppose total sales of all refreshments increased by less than 5%----let's say, the total increase was just 1%. In that case, probably some items decreased in sales revenue, and some stayed flat. In that context, a 5% increase in popcorn sales would be one of the leading sources of revenue increase amount the refreshments. In an otherwise lackluster year of refreshment revenues, popcorn would stand out as one of the clear winners, one of the few that had a very successful year. Now, if Moviemania wants to switch the popping oil back to the coconut oil, after a year of wild success with canola oil, then that would be a daft move. Moviemania would look bad, and the critic's argument would be even stronger. That's precisely what we want: something that strengthens the critic's argument. OA = (A).

Here's a blog article about GMAT CR that you may find helpful:
http://magoosh.com/gmat/2014/gmat-criti ... knowledge/

Does all this make sense?
Mike
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Re: In January of last year the Moviemania chain of movie [#permalink]

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24 Jan 2016, 07:46
Many thanks for you Mike. yes, it is tricky and confusing question, but now it is clear. it teaches me that i have to read the question carefully and know exactly what the question stem wants us to answer.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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25 Apr 2016, 06:16
Isn't this question a little bit too technical? Like increases in sales are less\grater than X years before so that means that sales actually decreased, bla-bla. I'm not a Business student so I'm not into all those terms and how they work.

Don't you think one has to rely on a lot of outside knowledge to answer this?

Thank you!
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Re: In January of last year the Moviemania chain of movie [#permalink]

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25 Apr 2016, 16:18
iliavko wrote:
Isn't this question a little bit too technical? Like increases in sales are less\grater than X years before so that means that sales actually decreased, bla-bla. I'm not a Business student so I'm not into all those terms and how they work.

Don't you think one has to rely on a lot of outside knowledge to answer this?

Thank you!

Dear iliavko,
I'm happy to respond. I have a few things to say.

First of all, this is a question from GMAT Prep, a question from the people who write the GMAT. A private company might write a question that did not match the feel of the GMAT, but official questions from the OG and from GMAT Prep are the most GMAT-like questions you will see. As someone who writes practice questions professionally, I am simply in awe of the quality of the official questions on the GMAT.

This is a very subtle point. On GMAT CR, you never need technical outside knowledge of the specific industry or product. You don't need that. BUT--and this is something many students fail to appreciate--you need to have good instincts about the push-and-pull of the business world in general. See:
GMAT Critical Reasoning and Outside Knowledge

Does all this make sense?
Mike
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In January of last year the Moviemania chain of movie [#permalink]

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25 Apr 2016, 16:32
Hi Mike, thank you for the reply!

Well taking into account my Quant skills, I doubt I will be around any Bschool in the future lol..

I just think that some questions could be more elegant regarding the difficulty they bring. It's "easy" to make a Verbal question more difficult by throwing in jargon, percents, etc. But it's much more difficult to make it complex by introducing that subtle logic that you see on most GMAC questions, so I guess I expect more from GMAC specially on a 85% question.

Perhaps I didn't express myself well when I said "I'm not into technical terms" I meant that I don't deal with them on a daily basis and I don't have formal education on them, so IMO the jargon brings "unnecessary" disadvantage to those from non-business fields, specially in CR. I mean critical reasoning is 100% about logic. Or I am wrong?

And thank you for your feedback!
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Re: In January of last year the Moviemania chain of movie [#permalink]

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06 Jun 2016, 08:17
Moviemania started making popcorns in Canola oil and plans to switch back citing that the switch has hurt sales.
Argument: The claim is false because Moviemania sold 5% more popcorn than last year.

We need to support this argument that says popcorn sales has been good
Looking at the options, Option A establishes a relation between sales and refreshments.
Since total sales increased by less than 5% but the popcorn sales increased by 5%, which is more than the average increase of the refreshments.
This means that the popcorns are selling well.

Correct Option: A
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In January of last year the Moviemania chain of movie [#permalink]

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17 Jun 2016, 03:29
Beautiful question that makes us remember the need to READ AND UNDERSTAND CAREFULLY
There are 2 wrong options that can confuse casual readers. We will discuss them one by one later.
Lets first break the argument into Premises and Conclusion

Premise 1) Moviemania started to use canola oil and stopped coconut oil for making Popcorns.
Premise 2) Moviemania wants to use coconut oil again.
Premise 3) Moviemania accept they sold 5% more popcorn last year (when popcorn were made in canola oil)
Conclusion) Therefore Moviemania is lying by saying that using canola oil has caused Popcorn sale to decrease.

Now Many test takers will choose wrong answers D and E which are blatantly wrong IN THIS CASE. WHY? Because the question is asking us :- Which of the following, if true, most strongly supports the argument against Moviemania’s claim?

In January of last year the Moviemania chain of movie theaters started propping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Moviemania is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Moviemania’s own sales figures, Moviemania sold 5 percent more popcorn last year than in the previous year.

Which of the following, if true, most strongly supports the argument against Moviemania’s claim?

A) Total sales of all refreshments at Moviemania’s movie theaters increased by less than 5 percent last year.
RIGHT :- Nachos,burger, coffee, chips,cola, chocolate everything increase less as compared to popcorn that has increased by 5 %. So this totally destroys Moviemania claims that Canola oil is causing low sales. Truth is people are buying more popcorn. SO canola oil is helping the sale of popcorn

B) Moviemania makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.
Wrong:- This is irrelevant to the issue we are dealing with.

C) Moviemania’s customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil.
Wrong:- There is no indication to show that people's preference actually translated in sales.

D) Total attendance at Moviemania’s movie theaters was more than 20 percent higher last year than the year before.
Wrong :- The people have increased, but sale has gone down. But this still does not addresses individual components of the total sale. Popcorn sale can go up and other item's sale may have declined .

E) The year before last, Moviemania experienced a 10 percent increase in popcorn sales over the previous year.
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Last edited by LogicGuru1 on 19 Jun 2016, 05:55, edited 6 times in total.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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19 Jun 2016, 05:34
In January of last year the Moviemania chain of movie theaters started propping its popcorn in canola oil, instead of the less healthful coconut oil that it had been using until then. Now Moviemania is planning to switch back, saying that the change has hurt popcorn sales. That claim is false, however, since according to Moviemania’s own sales figures, Moviemania sold 5 percent more popcorn last year than in the previous year.

Which of the following, if true, most strongly supports the argument against Moviemania’s claim?

A. Total sales of all refreshments at Moviemania’s movie theaters increased by less than 5 percent last year.----- if total sales are less 5% that means most of the other refreshments sales was well below the sales of popcorn and also the popcorn sales have increased. This information supports the argument against claim.
B. Moviemania makes more money on food and beverages sold at its theaters than it does on sales of movie tickets.---- compares revenue from foods with that from movie tickets. Irrelevant
C. Moviemania’s customers prefer the taste of popcorn popped in coconut oil to that of popcorn popped in canola oil. weakener ( supports the M's claim)
D. Total attendance at Moviemania’s movie theaters was more than 20 percent higher last year than the year before. ---- tells total attendance at theater increased that is why the popcorn sales increased ( Z ---->Y ) weakener ( supports the M's claim)
E. The year before last, Moviemania experienced a 10 percent increase in popcorn sales over the previous year.---- talks about the year ,which is not under discussion
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Re: In January of last year the Moviemania chain of movie   [#permalink] 19 Jun 2016, 05:34

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