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In January of last year the Moviemania chain of movie

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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 29 Apr 2013, 11:55
mikemcgarry wrote:
(D) strengthens Moviemania's position, but we want an answer that will strengthen the critic of Moviemania and weaken Moviemania's position. Thus, (D) does the exact opposite of what we want.

Does this make sense?

Mike :-)


Yes. It is making sense now. Thanks for the explaination.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 14 May 2013, 01:33
(A) it is :D thanks mike for the explaination
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 01 Dec 2014, 21:01
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 22 Dec 2015, 06:48
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

Want to see all other topics I dig out? Follow me (click follow button on profile). You will receive a summary of all topics I bump in your profile area as well as via email.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 23 Jan 2016, 13:30
Please Mike, correct me if i am wrong.
I think option A introduces a new piece of info which is not stated in the argument to support the critic argument. i am trying to highlight the theoretical approach of how to attack the strengthen questions, trying to organize our mind in the test day.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 23 Jan 2016, 18:28
Expert's post
hatemnag wrote:
Please Mike, correct me if i am wrong.
I think option A introduces a new piece of info which is not stated in the argument to support the critic argument. i am trying to highlight the theoretical approach of how to attack the strengthen questions, trying to organize our mind in the test day.

Dear hatenmag,
I'm happy to respond! :-)

This is a very tricky question. It may appear at first that (A) does not support the critic's argument, but this is because there are many layers in this question.

Moviemania says it's switching back to the old popping oil that people love even though it gives them heart attacks because the change hurt popcorn sales.

The critic says Moviemania's own data said that popcorn sales increase 5%. How could sales be hurt if they went up by 5%?

Well, suppose the total sales of all refreshments at Moviemania’s movie theaters increased by some insanely large number, say 30%. Then, the meager 5% increase in popcorn would be lagging behind everything else. In that case, Moviemania's claims about the popcorn sales being hurt would be credible, and the criticism of Moviemania would be unfounded. A 30% increase in overall sales would strengthen Moviemania's claim and weaken the critic's claim.

We don't want that. We want the opposite. We want something that strengthens the critic's claim and weakens Moviemania's claim. Now, let's look at (A). Suppose total sales of all refreshments increased by less than 5%----let's say, the total increase was just 1%. In that case, probably some items decreased in sales revenue, and some stayed flat. In that context, a 5% increase in popcorn sales would be one of the leading sources of revenue increase amount the refreshments. In an otherwise lackluster year of refreshment revenues, popcorn would stand out as one of the clear winners, one of the few that had a very successful year. Now, if Moviemania wants to switch the popping oil back to the coconut oil, after a year of wild success with canola oil, then that would be a daft move. Moviemania would look bad, and the critic's argument would be even stronger. That's precisely what we want: something that strengthens the critic's argument. OA = (A).

Here's a blog article about GMAT CR that you may find helpful:
http://magoosh.com/gmat/2014/gmat-criti ... knowledge/

Does all this make sense?
Mike :-)
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 24 Jan 2016, 07:46
Many thanks for you Mike. yes, it is tricky and confusing question, but now it is clear. it teaches me that i have to read the question carefully and know exactly what the question stem wants us to answer.
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 25 Apr 2016, 06:16
Isn't this question a little bit too technical? Like increases in sales are less\grater than X years before so that means that sales actually decreased, bla-bla. I'm not a Business student so I'm not into all those terms and how they work.

Don't you think one has to rely on a lot of outside knowledge to answer this?

Thank you!
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Re: In January of last year the Moviemania chain of movie [#permalink]

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New post 25 Apr 2016, 16:18
Expert's post
iliavko wrote:
Isn't this question a little bit too technical? Like increases in sales are less\grater than X years before so that means that sales actually decreased, bla-bla. I'm not a Business student so I'm not into all those terms and how they work.

Don't you think one has to rely on a lot of outside knowledge to answer this?

Thank you!

Dear iliavko,
I'm happy to respond. :-) I have a few things to say.

First of all, this is a question from GMAT Prep, a question from the people who write the GMAT. A private company might write a question that did not match the feel of the GMAT, but official questions from the OG and from GMAT Prep are the most GMAT-like questions you will see. As someone who writes practice questions professionally, I am simply in awe of the quality of the official questions on the GMAT.

As I am sure you understand, the GMAT is a test designed to assess readiness for Business School. People who understand all this technical language are eminently ready for business school and for promising managerial careers. People who don't want anything to do with this technical language about business are probably better served by pursuing some other career path in life. It doesn't matter what you studied in your undergrad: there are many engineers on this site. If you want to go to B-school and you want to pursue a career in business management, then you should embrace every aspect of the discussion of business. You should read the business news in English every day: the Wall Street Journal, the Economist magazine, Bloomberg Businessweek, etc. You should make it a point to make yourself much stronger in your areas of weakness. If you find the discussion of the business world stultifyingly boring, then you are probably pursuing the wrong career. Don't pursue something you hate because it is someone else's idea about what you should do.

This is a very subtle point. On GMAT CR, you never need technical outside knowledge of the specific industry or product. You don't need that. BUT--and this is something many students fail to appreciate--you need to have good instincts about the push-and-pull of the business world in general. See:
GMAT Critical Reasoning and Outside Knowledge

Finally, I will say: remember that GMAT Club is a public forum. People see what you write here. If you expressed these same sentiments during a business school interview, there is a very good chance that you would be rejected. You are essentially expressing that you don't like technical business discussion. This would be like a doctor saying that he can't stand the sight of blood or a priest saying that he didn't like religious language. If you run up against what you know, you could express curiosity or open-minded inquiry: those would be welcome on GMAT Club. When you express yourself in terms of criticism and complaint, especially when your targets are the official questions themselves, that reflects very poorly on you. You never know whether another member on GMAT Club will one-day be your boss, your co-worker, your supplier, your competitor, your buyer, your seller, etc. etc. In any public forum, it's always valuable to put your best self forward on each and every occasion. You only get one opportunity in life to make a first impression on someone, and it's worth its weight in gold to make each first impression as positive as you possibly can.

Does all this make sense?
Mike :-)
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In January of last year the Moviemania chain of movie [#permalink]

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New post 25 Apr 2016, 16:32
Hi Mike, thank you for the reply!

Well taking into account my Quant skills, I doubt I will be around any Bschool in the future lol..

I just think that some questions could be more elegant regarding the difficulty they bring. It's "easy" to make a Verbal question more difficult by throwing in jargon, percents, etc. But it's much more difficult to make it complex by introducing that subtle logic that you see on most GMAC questions, so I guess I expect more from GMAC ;) specially on a 85% question.

Perhaps I didn't express myself well when I said "I'm not into technical terms" I meant that I don't deal with them on a daily basis and I don't have formal education on them, so IMO the jargon brings "unnecessary" disadvantage to those from non-business fields, specially in CR. I mean critical reasoning is 100% about logic. Or I am wrong?

And thank you for your feedback!
In January of last year the Moviemania chain of movie   [#permalink] 25 Apr 2016, 16:32

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