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VP
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In many surveys, American consumers have expressed a [#permalink]
 28 Jan 2008, 06:28
Question Stats:
0% (00:00) correct
 0% (00:00) wrong based on 0 sessions
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
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Senior Manager
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C seems to be the least likely to be relevant in helping us find the reason for the failure.
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Director
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definitely C because it deals with profit margin not level of sales.
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CEO
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C(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents? Bleach-O Green had failed to capture a significant share of the detergent market. The manufacturing cost does not influence on market share at the fixed price of the product.
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Manager
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Will go with C
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SVP
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im down with C as well
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Senior Manager
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another C here. OA pls?
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Director
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Conclusion: Bleach-O Green, a new laundry detergent safer for the environment. Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
For LEAST likely to be relevant in determining reasons for the failure of Bleach-O Green, it is must to select answer choice, that is irrelevant to failure.
(A) How effective as a detergent was Bleach-O Green? [Definitely this has a major role in the success of the detergent – eliminate it]
(B) How many other detergents on the market were promoted as safe for the environment? [Competitive products also play important role in the success of the detergent - eliminate it]
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents? [Definitely, this has no direct effect on the failure - eliminate it]
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
[Consumer acceptance play important role in the success of the detergent - eliminate it]
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
[Advertisement can impact success of the detergent - eliminate it]
Answer: C
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