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Manager
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In many surveys, American consumers have expressed a [#permalink]
 24 Jun 2009, 03:42
Question Stats:
0% (00:00) correct
 0% (00:00) wrong based on 0 sessions
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
Please discuss
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Director
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Re: Bleach-O Green CR [#permalink]
24 Jun 2009, 06:35
IMO C only C is not related to the customer, who are responsible for the market share as mentioned in the conclusion.
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Director
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Re: Bleach-O Green CR [#permalink]
24 Jun 2009, 08:30
IMO C
Its the least likely question to determine the failure. Besides, its mentioned that Bleach-O Green cost 5 percent more than typical detergents.
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Re: Bleach-O Green CR [#permalink]
25 Jun 2009, 18:33
prinits wrote: In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
Please discuss (C) jumps out as the clear answer. The manufacturing cost had no bearing on consumer receptiveness toward the product. Regardless of its manufacturing cost, the retail cost of the detergent was well within acceptable limits.
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Re: Bleach-O Green CR [#permalink]
27 Jun 2009, 16:48
Its C for me too.
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Re: Bleach-O Green CR
[#permalink]
27 Jun 2009, 16:48
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