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In order to increase sales of its products, a company

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In order to increase sales of its products, a company [#permalink] New post 02 Sep 2012, 07:20
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  15% (low)

Question Stats:

88% (02:03) correct 12% (01:36) wrong based on 42 sessions
In order to increase sales of its products, a company considered changing its advertising agency. To see whether the new advertising agency is capable of increasing sales, the company entrusted advertising of one product to the new agency. Over the next month, sales of this product increased by 10 percent; therefore, the new advertising agency is more capable of increasing sales than the agency currently advertising all the other products of the company.

Which of the following, if true, most weakens the conclusion of the argument above?

(A)
Since the new agency used the same magazines and radio stations for advertising, the total cost of advertisements did not change.
(B)
The company will only become profitable if it increases sales of all its products by at least 20 percent.
(C)
Over the same period, sales of the company’s products advertised by the old agency also increased by at least 10 percent.
(D)
Although the company considered that in order to increased sales the target group for the advertisement should be changed, the new advertising agency did not change the ad’s targeting.
(E)
Increasingly large numbers of consumers no longer believe advertisements and are not likely to change their purchasing habits after seeing an advertisement.

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Are you agree with the official answer?
can we conclude anything based on % only?w/o any information given about the base for the %
[Reveal] Spoiler: OA
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Re: In order to increase sales of its products, [#permalink] New post 02 Sep 2012, 08:13
Hi,

In a weaken question, the key is to attack the conclusion. The answer that does this is correct in most weaken questions.

Here the conclusion says that the new ad agency is more capable than the existing one. They use "sales of this product increased by 10 percent" as a premise to do this.

a. This strengthens the argument - wrong
b. This doesn't attack the conclusion completely
c. Here key is not percentage alone. This indicates that even the existing ad agency was profitable. So it could be an external factor that is contributing both the agencies success and not necessarily because the new agency was good. This argument weakens the conclusion.
d. This at best strengthens the argument
e. Doesn't attack the conclusion

Hope this helps.
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Re: In order to increase sales of its products, [#permalink] New post 02 Sep 2012, 21:47
(A) Since the new agency used the same magazines and radio stations for advertising, the total cost of advertisements did not change. - Out of scope - Irrelevant - Incorrect
(B) The company will only become profitable if it increases sales of all its products by at least 20 percent. - Irrelevant - Takes a neutral stand over the conclusion - Incorrect
(C) Over the same period, sales of the company’s products advertised by the old agency also increased by at least 10 percent. - Since the products advertised by old agency had a max sales increase of 10%, it implies that old and new agencies are tied - Correct
(D) Although the company considered that in order to increased sales the target group for the advertisement should be changed, the new advertising agency did not change the ad’s targeting. - Strengthens - Incorrect
(E) Increasingly large numbers of consumers no longer believe advertisements and are not likely to change their purchasing habits after seeing an advertisement. - Irrelevant information - Incorrect
Re: In order to increase sales of its products,   [#permalink] 02 Sep 2012, 21:47
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