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In the textbook publishing business, the second quarter is

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In the textbook publishing business, the second quarter is [#permalink]

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New post 09 Dec 2005, 16:44
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In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

A. low and marketing expenses are high as companies prepare
B. low and their marketing expenses are high as they prepare
C. low with higher marketing expenses in preparation
D. low, while marketing expenses are higher to prepare
E. low, while their marketing expenses are higher in preparation
[Reveal] Spoiler: OA

Last edited by walker on 21 Apr 2016, 09:26, edited 2 times in total.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 09 Dec 2005, 17:19
A.

low and high appears parallel than:
low : higher


however it looks like we need "while" to show contrast :
revenues are low while marketing expenses are high
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 09 Dec 2005, 19:44
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ArashKhurana wrote:
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation


B and E should be out due to ambiguous "they" and "their"
C: "preparation" should be "preparing" , also "for" is correct preposition for "prepare" but incorrect preposition for "preparation"
Between A and D : i pick A coz "because X and Y" looks better.

Go for A.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 11 Dec 2005, 13:11
Between A and D i picked D because it brought out da contrast with da use of while...so i guess i should give priority to parallelism over contrast? I don't see how 'and' is better than 'while' though.

Thanks for contributing!. the OA is A.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 11 Dec 2005, 21:38
In addition 'A' is clear in stating the 'cause & effect' relationship.

"revenues are low and marketing expenses are high as companies prepare for the coming school year"...
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 12 Dec 2005, 07:38
Late, but A. Same reasoning at Duttsit.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 12 Dec 2005, 09:14
A for me
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 12 Dec 2005, 12:04
A ist the most logical here.

Revenues are low + marketing expenses high is parallel
and then the reason is given: as companies prepare...
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 12 Dec 2005, 13:58
little late but A is the only choice.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 23 Apr 2008, 16:40
I think D is the best in terms of providing the meaning desired. However, as mentioned earlier, the adjective higher is a little vague. "Higher" than what exactly??

I chose D too, but see why A is the best answer.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 15 Jun 2010, 12:24
there and they have no antecedent. Hence, BE are out. E is wordy and awkward. C uses noun form preparation. Besides the usage of with changes the meaning. Its trying to say the low business is because on increased marketing expense. D totally changes the meaning by using infinitive A wins
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 02 Jan 2013, 23:06
One good learning is that if you see a comparative form like 'higher', 'more', 'lower', we must immediately look for 'than'

I don't, however, understand why high and low need to be parallel..
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 22 May 2014, 19:34
Can someone please help clarify something:

I was hung up between A and D for a reason other than "higher than". Maybe you guys can help me clarify:

A) ... because revenues are low and marketing expenses are high as companies prepare
D) ... because revenues are low, while marketing expenses are higher to prepare

Two questions:

1) Why don't we require contrast which is provided by "while"?
2) What about the use of "and" vs. ,while. Assuming everything else was the same, would ",while" and "and" both work? I'm assuming the latter part doesn't need to be an independent clause because there is no coordinating conjunction.

Thanks a ton!
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 26 May 2014, 00:00
Hi russ9,

In D, the commas surrounding "because...low" set it off from "while marketing...high", which contrasts instead with the main clause: "The second quarter is historically weak". That is, the sentence in D means:
1) The second quarter is weak [because revenues are low]
2) (Contrast) While/Although marketing expenses are high/higher to prepare ...

This contrast is inappropriate and suggests that the second quarter is weak even though the marketing expenses are high.

Secondly, "while" is used in many contexts to mean "at the same time as", so using it to provide contrast as is provided in D makes the construction ambiguous.

Finally, "to prepare" in D does not have a clear subject. "Who" prepares for the coming school year?

--Prasad
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 27 May 2014, 17:36
prasi55 wrote:
Hi russ9,

In D, the commas surrounding "because...low" set it off from "while marketing...high", which contrasts instead with the main clause: "The second quarter is historically weak". That is, the sentence in D means:
1) The second quarter is weak [because revenues are low]
2) (Contrast) While/Although marketing expenses are high/higher to prepare ...

This contrast is inappropriate and suggests that the second quarter is weak even though the marketing expenses are high.

Secondly, "while" is used in many contexts to mean "at the same time as", so using it to provide contrast as is provided in D makes the construction ambiguous.

Finally, "to prepare" in D does not have a clear subject. "Who" prepares for the coming school year?

--Prasad


Thanks, prasi55 . Makes total sense.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 21 Jun 2014, 03:36
Remember Parallelism is darling of GMAT.
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 24 Sep 2014, 08:21
OA is A

wrong usage of they and awkward sentences - b,c,d,e
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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 11 Mar 2015, 21:02
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare

b. low and their marketing expenses are high as they prepare
"their" doesn't have logical preceding ancestor
not parrallel: revenues are ... and expenses are (both subjects should express content within the scope of financial flow)


c. low with higher marketing expenses in preparation
"with higher ..." seems to modify the verb_to_be "are low", this change the intended meaning of the sentence

d. low, while marketing expenses are higher to prepare
"while" is separated with the first clause by a comma which signal an independent clause. for this reason, choice D changes the meaning of the sentence: "the second quarter is weak, ......., while marketing expenses . . ."

e. low, while their marketing expenses are higher in preparation
same reason for incorrect in choice D
"their" doesn't have logical preceding ancestor
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Re: In the textbook publishing business, the second quarter is [#permalink]

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Re: In the textbook publishing business, the second quarter is [#permalink]

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New post 27 Mar 2016, 01:10
ArashKhurana wrote:
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation

Pls explain your answers.

Thanks!
Arash

this is a hard question. the main point tested is parallelism.
low should not go with higher, not parllel. e and d are out
revenure can not be parallel with their expense, b is out
with higher marketing expenses modify main clause which is "revenue is low" . this modification is not logic
Re: In the textbook publishing business, the second quarter is   [#permalink] 27 Mar 2016, 01:10

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