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In the textbook publishing business, the second quarter is

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In the textbook publishing business, the second quarter is [#permalink] New post 09 Dec 2005, 15:44
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A
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C
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E

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89% (01:50) correct 10% (01:51) wrong based on 39 sessions
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation

Pls explain your answers.

Thanks!
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 [#permalink] New post 09 Dec 2005, 16:19
A.

low and high appears parallel than:
low : higher


however it looks like we need "while" to show contrast :
revenues are low while marketing expenses are high
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Re: Textbook Publishing Business [#permalink] New post 09 Dec 2005, 18:44
ArashKhurana wrote:
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.

a. low and marketing expenses are high as companies prepare
b. low and their marketing expenses are high as they prepare
c. low with higher marketing expenses in preparation
d. low, while marketing expenses are higher to prepare
e. low, while their marketing expenses are higher in preparation


B and E should be out due to ambiguous "they" and "their"
C: "preparation" should be "preparing" , also "for" is correct preposition for "prepare" but incorrect preposition for "preparation"
Between A and D : i pick A coz "because X and Y" looks better.

Go for A.
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 [#permalink] New post 11 Dec 2005, 12:11
Between A and D i picked D because it brought out da contrast with da use of while...so i guess i should give priority to parallelism over contrast? I don't see how 'and' is better than 'while' though.

Thanks for contributing!. the OA is A.
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 [#permalink] New post 11 Dec 2005, 20:38
In addition 'A' is clear in stating the 'cause & effect' relationship.

"revenues are low and marketing expenses are high as companies prepare for the coming school year"...
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 [#permalink] New post 12 Dec 2005, 06:38
Late, but A. Same reasoning at Duttsit.
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 [#permalink] New post 12 Dec 2005, 08:14
A for me
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Re: Textbook Publishing Business [#permalink] New post 12 Dec 2005, 11:04
A ist the most logical here.

Revenues are low + marketing expenses high is parallel
and then the reason is given: as companies prepare...
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 [#permalink] New post 12 Dec 2005, 12:58
little late but A is the only choice.
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Re: Textbook Publishing Business [#permalink] New post 23 Apr 2008, 15:40
I think D is the best in terms of providing the meaning desired. However, as mentioned earlier, the adjective higher is a little vague. "Higher" than what exactly??

I chose D too, but see why A is the best answer.
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Re: Textbook Publishing Business [#permalink] New post 15 Jun 2010, 11:24
there and they have no antecedent. Hence, BE are out. E is wordy and awkward. C uses noun form preparation. Besides the usage of with changes the meaning. Its trying to say the low business is because on increased marketing expense. D totally changes the meaning by using infinitive A wins
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Re: Textbook Publishing Business [#permalink] New post 02 Jan 2013, 22:06
One good learning is that if you see a comparative form like 'higher', 'more', 'lower', we must immediately look for 'than'

I don't, however, understand why high and low need to be parallel..
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Re: Textbook Publishing Business   [#permalink] 02 Jan 2013, 22:06
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