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In the textbook publishing business, the second quarter is [#permalink]
09 Dec 2005, 16:44
Question Stats:
80% (01:23) correct
20% (01:49) wrong based on 5 sessions
In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.
a. low and marketing expenses are high as companies prepare b. low and their marketing expenses are high as they prepare c. low with higher marketing expenses in preparation d. low, while marketing expenses are higher to prepare e. low, while their marketing expenses are higher in preparation
Pls explain your answers.
Thanks! Arash
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A.
low and high appears parallel than:
low : higher
however it looks like we need "while" to show contrast :
revenues are low while marketing expenses are high
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Re: Textbook Publishing Business [#permalink]
09 Dec 2005, 19:44
ArashKhurana wrote: In the textbook publishing business, the second quarter is historically weak, because revenues are low and marketing expenses are high as companies prepare for the coming school year.
a. low and marketing expenses are high as companies prepare b. low and their marketing expenses are high as they prepare c. low with higher marketing expenses in preparation d. low, while marketing expenses are higher to prepare e. low, while their marketing expenses are higher in preparation
B and E should be out due to ambiguous "they" and "their"
C: "preparation" should be "preparing" , also "for" is correct preposition for "prepare" but incorrect preposition for "preparation"
Between A and D : i pick A coz "because X and Y" looks better.
Go for A.
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Between A and D i picked D because it brought out da contrast with da use of while...so i guess i should give priority to parallelism over contrast? I don't see how 'and' is better than 'while' though.
Thanks for contributing!. the OA is A.
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In addition 'A' is clear in stating the 'cause & effect' relationship.
"revenues are low and marketing expenses are high as companies prepare for the coming school year"...
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Late, but A. Same reasoning at Duttsit.
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A for me
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Re: Textbook Publishing Business [#permalink]
12 Dec 2005, 12:04
A ist the most logical here.
Revenues are low + marketing expenses high is parallel
and then the reason is given: as companies prepare...
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little late but A is the only choice.
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Re: Textbook Publishing Business [#permalink]
23 Apr 2008, 16:40
I think D is the best in terms of providing the meaning desired. However, as mentioned earlier, the adjective higher is a little vague. "Higher" than what exactly??
I chose D too, but see why A is the best answer.
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Re: Textbook Publishing Business [#permalink]
15 Jun 2010, 12:24
there and they have no antecedent. Hence, BE are out. E is wordy and awkward. C uses noun form preparation. Besides the usage of with changes the meaning. Its trying to say the low business is because on increased marketing expense. D totally changes the meaning by using infinitive A wins
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Re: Textbook Publishing Business [#permalink]
02 Jan 2013, 23:06
One good learning is that if you see a comparative form like 'higher', 'more', 'lower', we must immediately look for 'than' I don't, however, understand why high and low need to be parallel..
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Re: Textbook Publishing Business
[#permalink]
02 Jan 2013, 23:06
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