Thanks for sharing your profile. I would say that your profile is very similar to that of many Indian Male IT candidates, so you'll want to find something (either in your personal or professional experience) that can stand out. The start up experience could have been awesome, but it sounds like it only got to the conceptual stages.
I think Kellogg will be a stretch for your profile. NYU is a possibility as is NUS, but I would add some safer programs to your list as well. Also, be mindful of your career narrative and make sure that it makes sense in light of your past experiences (personal and professional). That will be an important factor.
Best of luck,
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