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Joanne: An increasing number of online retailers now allow c

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Joanne: An increasing number of online retailers now allow c [#permalink]

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19 Dec 2013, 23:51
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Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores
[Reveal] Spoiler: OA
If you have any questions
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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20 Dec 2013, 00:13
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I am convinced with the OA.

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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20 Dec 2013, 00:43
The Question is asking that for the plan to succeed what is the assumption made.I feel the same that if the customer don't use the retail websites,then the whole arguement will fall through.But the answer choice says the entire opposite.It says for the plan to succeed , the assumption made is that the customers don't use retail websites primarily to purchase gifts.I m a little confused here.If they dont use online shopping then how will the retailers know about the wishlists ?

cssk wrote:
I am convinced with the OA.

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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20 Dec 2013, 01:30
I agree choice C is a bit messed up there. The opposite of what is given would have been more acceptable.

But after analysing choice C, I understand that upon negating the choice, a customer primarily uses retail websites to purchase gifts. Then most of the items in his purchase list may not appeal to him personally, thus weakening the plan's likelihood of success.

Can anyone elaborate more on this?
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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20 Dec 2013, 05:29
Really tough question since could not prethink and moreover difficult to understand the OA too. Would be really good if someone from MGMAT instructors could justify the OA looking at the conclusion and assumption about hypothetical customers. Will be really helpful.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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20 Dec 2013, 21:05
For this question, I strongly believe that choice C does not an assumption of this argument. Opposite of choice C would be more appropriate.
Waiting for expert's explaination.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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21 Dec 2013, 02:13
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Here C is certainly the right answer.

However, in my opinion the stimulus is too long and redundant for a gmat question. As such, an official question could say the same thing with 2 sentences less.

Quote:
and then e-mail that list to a group of contacts specified by the customer

and what about if I have not specified this list and I want to keep it private ??
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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22 Dec 2013, 05:14
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Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.

O.K I've highlighted the two key flaws in the retailers logic. The wish list if for person X to highlight what they would like to receive as gifts. However the plan assumes that what person X buys is for herself and therefore you use what person X buys to website to suggest what they should get as a gift.

A:not relevant.
B:wrong assumption. The idea of the logic of the suggestion is that buying looking at purchase history you can see what they would like.
C: Correct: highlights the weakness of Joanne's logic. She assumes all website purchases are for person X. however she might be on the website buying a gift for her great uncle. Therefore person X purchase history might have no link to their purchases.
D: Person X could have a privacy concern with data being shared by others. However not key weakness of idea.
E: not relevant;
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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30 Dec 2013, 03:33
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I marked (C) " customers do not use retail websites primarily to purchase gifts."
If we reverse C, i.e., "customers use retail websites primarily to purchase gifts", then the argument falls apart.

So, C is the correct answer
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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03 May 2014, 04:57
sahilchaudhary wrote:
I marked (C) " customers do not use retail websites primarily to purchase gifts."
If we reverse C, i.e., "customers use retail websites primarily to purchase gifts", then the argument falls apart.

So, C is the correct answer

I really couldn't understand what is the conclusion and how negation of assumption make the argument falls apart. Can anyone try here?
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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06 Jun 2014, 05:55
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C,
Pretty simple, the entire argument evolves around the fact that the customer purchases the item he/she likes from online portal and is likely to shop for similar items.

Now the entire argument depends upon the fact that whether the purchases made by the customer are for his/her own use or for someone else's. If the latter reason holds, it would mean that the shopping done by the customer is not for himself and hence gifting him the goods from such a selection is not a good idea, on the other hand, if the list is what customer purchases, our conclusion holds.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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09 Jun 2014, 16:35
Why are people discussing on D when the premise clearly states 'without revealing the specifics of a customer's purchase history'
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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21 Jun 2014, 22:26
Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

gift similar to the customer's prior purchases= extremely likely to appeal to the customer

one way to prethink the assumption is to think about a scenario in which the conclusion does not hold true
if the customer's prior purchases were used as gifts for others then these purchased items do not indicate the customer's interest; therefore, these items may not appeal to customer.
option c address the same issue.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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01 Jul 2014, 22:34
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Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores

Responding to a pm:

Quote:
I guess if the option B here were "not prefer", then it would have been correct.

No. Changing option (B)
(B) would not prefer novel gifts that are unlike the items they currently own.

Joanne does not assume that people do not like novel gifts. She clearly says "Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases ". She gives this method as one of the methods to suggest gift purchases. She agrees that the lists that customers prepare are useful. The list could have novel gifts.

(C) do not use retail websites primarily to purchase gifts
This option is an assumption since she assumes that what people purchase from online stores is what they like for themselves. A case can certainly be made against this option that a customer would purchase, even when she is gifting others, what she likes. A customer is very unlikely to put in money in what she doesn't like. But then a question of utility of the gift to the customer comes into picture. What she may gift others may be something they require but the customer herself does not. So anyway, given the question as it is, we would have to go with (C)
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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05 Jul 2014, 22:25
I was able to rule out A, B, D and E

But C still does not make sense to me
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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29 Jul 2014, 23:22
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Got Bumped by this question:

Posting official explanation for all

1) Identify the Question Type
The problem asks what is assumed by Joanne, so this is a Find Assumption question.

(2) Deconstruct the Argument
Joanne sees the introduction of “wish lists” on retail websites as a positive development. As an additional way to suggest gifts for customers, she says, retail websites should analyze those customers' previous purchases and generate gift ideas that are similar to those purchases. Because these items would be similar to things that the customer has already bought, Joanne reasons, they would be ideal gifts.

(3) State the Goal
We need to find what is taken for granted by Joanne in the argument. Her fundamental point is that a list of items similar to the customer's prior purchases should accurately reflect things that the customer would like for himself or herself (and would therefore make good gift ideas). To justify the premise that a customer's purchase history should reflect what that customer wants for himself or herself, Joanne must assume that the purchase history does not consist mostly of items bought for other people. It must also assume that a customer wants things similar to what they already own. If a person bought a toaster, does that necessarily mean that they want another toaster? As there are a few assumptions made, we will have to see how the answer choices are phrased before making a decision.

(4) Work from Wrong to Right

(A) Whether the customer is familiar with most of a retailer's inventory is irrelevant to Joanne's suggestion. Her proposed system would scan a retailer's entire catalog, whether the target customer is familiar with most of the products or not.

(B) In fact, Joanne assumes precisely the opposite: Her system is based on the idea that things similar to what a customer already owns will make good gifts.

(C) CORRECT: For the argument to work, Joanne must assume that customers use retail websites primarily to purchase things for themselves. More specifically, Joanne must assume that customers do not use these websites primarily to purchase items for other people, such as gifts or resale items. Therefore, this statement is an assumption.

We can also use the negation method. If this statement is false, then the hypothetical customer uses retail websites primarily to purchase gifts for other people. In that case, the customer's purchase history will reflect the desires of the people to whom the customer gives gifts, rather than those of the customer him- or herself -- thus destroying the effectiveness of Joanne's argument.

(D) Joanne's proposed system would not reveal customers' purchase histories, so this consideration is irrelevant.

(E) While Joanne does assume that customers have built up a purchase history with online retailers, she makes no assumptions about their preferences between online shopping and shopping in stores.

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Joanne: An increasing number of online retailers now allow c [#permalink]

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09 Aug 2014, 06:17
The Question is asking that for the plan to succeed what is the assumption made.I feel the same that if the customer don't use the retail websites,then the whole arguement will fall through.But the answer choice says the entire opposite.It says for the plan to succeed , the assumption made is that the customers don't use retail websites primarily to purchase gifts.I m a little confused here.If they dont use online shopping then how will the retailers know about the wishlists ?

cssk wrote:
I am convinced with the OA.

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.

Choice C is correct.

Joanne assumes that the hypothetical customer does not use retail websites to purchase gifts (for other people). If the customer primarily bought things for other people, his wishlist on these online retail websites would comprise of other people's preferences (not his own). Hence, the plan will not work.

I hope it makes sense.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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09 Aug 2014, 22:19
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I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores
[Reveal] Spoiler: OA

The OA is certainly C, but they should have certainly made the option C more clearer. ' The hypothetical customers do not use retail websites primarily to purchase gifts for others.'

Otherwise option C sounds wishy washy.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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10 Aug 2014, 22:49
VeritasPrepKarishma wrote:
Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores

Responding to a pm:

Quote:
I guess if the option B here were "not prefer", then it would have been correct.

No. Changing option (B)
(B) would not prefer novel gifts that are unlike the items they currently own.

Joanne does not assume that people do not like novel gifts. She clearly says "Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases ". She gives this method as one of the methods to suggest gift purchases. She agrees that the lists that customers prepare are useful. The list could have novel gifts.

(C) do not use retail websites primarily to purchase gifts
This option is an assumption since she assumes that what people purchase from online stores is what they like for themselves. A case can certainly be made against this option that a customer would purchase, even when she is gifting others, what she likes. A customer is very unlikely to put in money in what she doesn't like. But then a question of utility of the gift to the customer comes into picture. What she may gift others may be something they require but the customer herself does not. So anyway, given the question as it is, we would have to go with (C)

I was quite entangled in the argument premises..& finally I got it all wrong
Who is the customer here
I consider THE PERSON WHO WILL BE BUYING THE PRODUCTS AS THE CUSTOMER...Sadly the argument does not..It has 2 varieties of customers here but it only considers one of the two through out the argument..
Is my point legit?..will it not be more clear in a real gmat question
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Re: Joanne: An increasing number of online retailers now allow c [#permalink]

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11 Aug 2014, 04:58
JusTLucK04 wrote:
VeritasPrepKarishma wrote:
Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores

Responding to a pm:

Quote:
I guess if the option B here were "not prefer", then it would have been correct.

No. Changing option (B)
(B) would not prefer novel gifts that are unlike the items they currently own.

Joanne does not assume that people do not like novel gifts. She clearly says "Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases ". She gives this method as one of the methods to suggest gift purchases. She agrees that the lists that customers prepare are useful. The list could have novel gifts.

(C) do not use retail websites primarily to purchase gifts
This option is an assumption since she assumes that what people purchase from online stores is what they like for themselves. A case can certainly be made against this option that a customer would purchase, even when she is gifting others, what she likes. A customer is very unlikely to put in money in what she doesn't like. But then a question of utility of the gift to the customer comes into picture. What she may gift others may be something they require but the customer herself does not. So anyway, given the question as it is, we would have to go with (C)

I was quite entangled in the argument premises..& finally I got it all wrong
Who is the customer here
I consider THE PERSON WHO WILL BE BUYING THE PRODUCTS AS THE CUSTOMER...Sadly the argument does not..It has 2 varieties of customers here but it only considers one of the two through out the argument..
Is my point legit?..will it not be more clear in a real gmat question

See, why option C is correct is because stimulus assumes that a new method will work because it will suggest gifts for a person based on his/her purchase history. What if that person didnt make the purchases for himself but for gifting them to others. So option C has to be the correct assumption for the argument to be valid
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GMAT Prep 1 : 730 Q50 V39
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Re: Joanne: An increasing number of online retailers now allow c   [#permalink] 11 Aug 2014, 04:58

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