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Joanne: An increasing number of online retailers now allow c

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Joanne: An increasing number of online retailers now allow c [#permalink] New post 19 Dec 2013, 23:51
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Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores
[Reveal] Spoiler: OA
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 20 Dec 2013, 00:13
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I am convinced with the OA. :)

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 20 Dec 2013, 00:43
The Question is asking that for the plan to succeed what is the assumption made.I feel the same that if the customer don't use the retail websites,then the whole arguement will fall through.But the answer choice says the entire opposite.It says for the plan to succeed , the assumption made is that the customers don't use retail websites primarily to purchase gifts.I m a little confused here.If they dont use online shopping then how will the retailers know about the wishlists ?



cssk wrote:
I am convinced with the OA. :)

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 20 Dec 2013, 01:30
I agree choice C is a bit messed up there. The opposite of what is given would have been more acceptable.

But after analysing choice C, I understand that upon negating the choice, a customer primarily uses retail websites to purchase gifts. Then most of the items in his purchase list may not appeal to him personally, thus weakening the plan's likelihood of success.

Can anyone elaborate more on this?
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 20 Dec 2013, 05:29
Really tough question since could not prethink and moreover difficult to understand the OA too. Would be really good if someone from MGMAT instructors could justify the OA looking at the conclusion and assumption about hypothetical customers. Will be really helpful.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 20 Dec 2013, 21:05
For this question, I strongly believe that choice C does not an assumption of this argument. Opposite of choice C would be more appropriate.
Waiting for expert's explaination.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 21 Dec 2013, 02:13
Expert's post
Here C is certainly the right answer.

However, in my opinion the stimulus is too long and redundant for a gmat question. As such, an official question could say the same thing with 2 sentences less.

Quote:
and then e-mail that list to a group of contacts specified by the customer


and what about if I have not specified this list and I want to keep it private ??
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 22 Dec 2013, 05:14
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Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop Familiarity of the customers with all the items in the stock is not relevant to the success of the new plan.
(B) would prefer novel gifts that are unlike the items they currently own The plan is not concerned with the items that are unlike those they own.
(C) do not use retail websites primarily to purchase gifts Yes. If customers do not use online websites to purchase gifts their plan will most likely not succeed.
(D) would be relatively unconcerned if their retail purchase histories were available to others Whether they are concerned or not, the new plan is not going to reveal the puschase history of any customer to others.
(E) prefer online shopping to shopping in physical retail stores Close enough. But talks about shopping in general. C is more straight forward since it tells about purchasing of gifts.

O.K I've highlighted the two key flaws in the retailers logic. The wish list if for person X to highlight what they would like to receive as gifts. However the plan assumes that what person X buys is for herself and therefore you use what person X buys to website to suggest what they should get as a gift.

A:not relevant.
B:wrong assumption. The idea of the logic of the suggestion is that buying looking at purchase history you can see what they would like.
C: Correct: highlights the weakness of Joanne's logic. She assumes all website purchases are for person X. however she might be on the website buying a gift for her great uncle. Therefore person X purchase history might have no link to their purchases.
D: Person X could have a privacy concern with data being shared by others. However not key weakness of idea.
E: not relevant;
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 30 Dec 2013, 03:33
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I marked (C) " customers do not use retail websites primarily to purchase gifts."
If we reverse C, i.e., "customers use retail websites primarily to purchase gifts", then the argument falls apart.

So, C is the correct answer
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 03 May 2014, 04:57
sahilchaudhary wrote:
I marked (C) " customers do not use retail websites primarily to purchase gifts."
If we reverse C, i.e., "customers use retail websites primarily to purchase gifts", then the argument falls apart.

So, C is the correct answer


I really couldn't understand what is the conclusion and how negation of assumption make the argument falls apart. Can anyone try here?
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 06 Jun 2014, 05:55
C,
Pretty simple, the entire argument evolves around the fact that the customer purchases the item he/she likes from online portal and is likely to shop for similar items.

Now the entire argument depends upon the fact that whether the purchases made by the customer are for his/her own use or for someone else's. If the latter reason holds, it would mean that the shopping done by the customer is not for himself and hence gifting him the goods from such a selection is not a good idea, on the other hand, if the list is what customer purchases, our conclusion holds.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 09 Jun 2014, 16:35
Why are people discussing on D when the premise clearly states 'without revealing the specifics of a customer's purchase history'
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 21 Jun 2014, 22:26
Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

gift similar to the customer's prior purchases= extremely likely to appeal to the customer

one way to prethink the assumption is to think about a scenario in which the conclusion does not hold true
if the customer's prior purchases were used as gifts for others then these purchased items do not indicate the customer's interest; therefore, these items may not appeal to customer.
option c address the same issue.
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 01 Jul 2014, 22:34
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radioguy wrote:
Hi,

I got this question in MGMAT CAT's. And i am quite perplexed at the answer choice.Can someone tell me how to arrrive at the asnwer choice.I didnt understand the solution.Thanks

Joanne: An increasing number of online retailers now allow customers to create “wish lists” of items they would like to receive as gifts. Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases for these customers. In particular, without revealing the specifics of a customer's purchase history, a website could quickly analyze a retailer's entire inventory, select a list of items similar to those the customer has already purchased, and then e-mail that list to a group of contacts specified by the customer. Such a system would suggest gifts that, because of their similarity to the customer's prior purchases, would be extremely likely to appeal to the customer. In the argument, Joanne assumes that the hypothetical customers

(A) are familiar with most or all of the items in stock on the websites where they shop
(B) would prefer novel gifts that are unlike the items they currently own
(C) do not use retail websites primarily to purchase gifts
(D) would be relatively unconcerned if their retail purchase histories were available to others
(E) prefer online shopping to shopping in physical retail stores


Responding to a pm:

Quote:
I guess if the option B here were "not prefer", then it would have been correct.


No. Changing option (B)
(B) would not prefer novel gifts that are unlike the items they currently own.

Joanne does not assume that people do not like novel gifts. She clearly says "Such lists are certainly useful, but these retailers should also explore other ways to suggest gift purchases ". She gives this method as one of the methods to suggest gift purchases. She agrees that the lists that customers prepare are useful. The list could have novel gifts.

(C) do not use retail websites primarily to purchase gifts
This option is an assumption since she assumes that what people purchase from online stores is what they like for themselves. A case can certainly be made against this option that a customer would purchase, even when she is gifting others, what she likes. A customer is very unlikely to put in money in what she doesn't like. But then a question of utility of the gift to the customer comes into picture. What she may gift others may be something they require but the customer herself does not. So anyway, given the question as it is, we would have to go with (C)
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Re: Joanne: An increasing number of online retailers now allow c [#permalink] New post 05 Jul 2014, 22:25
I was able to rule out A, B, D and E

But C still does not make sense to me :(
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Re: Joanne: An increasing number of online retailers now allow c   [#permalink] 05 Jul 2014, 22:25
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