Each of our applicants is unique. Describe how your background, values, academics, activities and/or leadership skills will enhance the experience of other Kellogg students.
This is one of those really broad questions that I always have trouble answering. I have a lot of stengths, but I'm not sure what makes me so unique. I was the president of my fraternity in college, and it's something that's very important to me. I continue to be very involved with them but since graduation, there has been less activity on my part but it was the first thing that came to mind.
Another possibility I thought of was my ability to cross the world of technology with literary arts. I wrote a humor column in college, and was the editor-in-chief of my college magazine. But at the same time, I minored in game studies and comp sci. And that has helped me in the work place. (I'm currently working at a technology oriented publication).
Other worries: I don't want to sound too cliched, but I like putting humor into my pieces. I'm not sure how much/little would be appropriate since it's a business school and not, say film or art school.
i would start of the essay with a brief witty description on your background. Then continue with a focus on one event. The humor column in college sounds good, but then your essay needs to be humorous. This is not easy for most people.
Focusing on one event will make your essay more interesting.