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Kitchen magazine plans to license the use of its name

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Kitchen magazine plans to license the use of its name [#permalink] New post 10 Dec 2013, 02:43
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Difficulty:

  65% (hard)

Question Stats:

56% (02:45) correct 44% (01:42) wrong based on 136 sessions
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

Source - GMAT Prep
OA -
[Reveal] Spoiler:
C


Can anybody help me explain this question with proper reasoning?
[Reveal] Spoiler: OA

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Re: Kitchen magazine plans to license the use of its name [#permalink] New post 10 Dec 2013, 03:54
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sahilchaudhary wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

Source - GMAT Prep
OA -
[Reveal] Spoiler:
C


Can anybody help me explain this question with proper reasoning?


best strategy.

1) evaluate each sentence of the stimulus

kitchen magazine plans to license the use of its name by a line of cookware.

a fact

For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.

a possible setback of this strategy

However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.T herefore, Kitchen can collect its licensing fee without endangering its other revenues.

shift in the argument and consequentely consclusion

this is the part that the assumption is related and is the key part of the entire argument

A. No other line of cookware is superior to that which will carry the Kitchen name.

too extreme: no other line and also a comparison. not related to something that permits to collect fee without endagering the company

B. Kitchen will not license the use of its name for any products other than the line of cookware.

other than something..........not related

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

Bingo. if the makers FIND the kitchen magazine less attractive, we have less fees and the company is endagered by the magazine. this assumption defends the argument. so is perfect

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

what the reader do is not related to our fee

E. Kitchen is one of the most prestigious cooking-related magazines.

wheter the magazine is well regognized or not is not related


I hope it helps you. do not esitate to ask if something remains unclear to you
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Re: Kitchen magazine plans to license the use of its name [#permalink] New post 10 Dec 2013, 08:06
carcass wrote:
best strategy.

1) evaluate each sentence of the stimulus

kitchen magazine plans to license the use of its name by a line of cookware.

a fact

For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.

a possible setback of this strategy

However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.T herefore, Kitchen can collect its licensing fee without endangering its other revenues.

shift in the argument and consequentely consclusion

this is the part that the assumption is related and is the key part of the entire argument

A. No other line of cookware is superior to that which will carry the Kitchen name.

too extreme: no other line and also a comparison. not related to something that permits to collect fee without endagering the company

B. Kitchen will not license the use of its name for any products other than the line of cookware.

other than something..........not related

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

Bingo. if the makers FIND the kitchen magazine less attractive, we have less fees and the company is endagered by the magazine. this assumption defends the argument. so is perfect

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

what the reader do is not related to our fee

E. Kitchen is one of the most prestigious cooking-related magazines.

wheter the magazine is well regognized or not is not related


I hope it helps you. do not esitate to ask if something remains unclear to you


Thanks for the excellent explanation.
While doing this question on GMAT Prep, I was confused between A and B, but marked B because it states that Kitchen will not license the use of its name for any products other than the line of cookware.
I thought since Kitchen can collect its licensing fee without endangering its other revenues, it will do so only for the line of cookware and not any other products.
Hence, I went with B.

Could you please explain the flaw in my reasoning.
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My IELTS 7.5 Experience
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Re: Kitchen magazine plans to license the use of its name [#permalink] New post 10 Dec 2013, 09:38
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Sure :)

Now, I would like you to give an advice: when you face a question (is not important whether is quant like or verbal) try to simplify the argument and put yourself in THAT situation or scenario.

The magazine want to put on a series of cookware its name: for instance a new car is branded by Dolce & Gabbana. Eventually, this is strategy is maded to gain reputation and money (but of course).

The problem is: can we do this without have some cons ?? then, consequentely, the argument and our reasoning MUST be true for our conslcuion: Kitchen can collect its licensing fee without endangering its other revenues.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

Basically here is suggested what : we will not give to ANOTHER LINE of the same product our brand. BUT we are really concerned of what ??? this is said in the second sentence of the stimulus

if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising

we care about of ads and reputation that could be endagered NOT whether or not we give our name to another line of cookware.

Indeed, B is really far away from the scanario in which we have to draw an assumption.

Hope is clear
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User avatar
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Joined: 25 Nov 2013
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Kudos [?]: 29 [0], given: 84

Re: Kitchen magazine plans to license the use of its name [#permalink] New post 10 Dec 2013, 22:27
carcass wrote:
Sure :)

Now, I would like you to give an advice: when you face a question (is not important whether is quant like or verbal) try to simplify the argument and put yourself in THAT situation or scenario.

The magazine want to put on a series of cookware its name: for instance a new car is branded by Dolce & Gabbana. Eventually, this is strategy is maded to gain reputation and money (but of course).

The problem is: can we do this without have some cons ?? then, consequentely, the argument and our reasoning MUST be true for our conslcuion: Kitchen can collect its licensing fee without endangering its other revenues.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

Basically here is suggested what : we will not give to ANOTHER LINE of the same product our brand. BUT we are really concerned of what ??? this is said in the second sentence of the stimulus

if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising

we care about of ads and reputation that could be endagered NOT whether or not we give our name to another line of cookware.

Indeed, B is really far away from the scanario in which we have to draw an assumption.

Hope is clear


Thanks buddy...its clear now :-D
_________________

Sahil Chaudhary
If you find this post helpful, please take a moment to click on the "+1 KUDOS" icon.
My IELTS 7.5 Experience
From 540 to 640...Done with GMAT!!!
http://www.sahilchaudhary007.blogspot.com

Re: Kitchen magazine plans to license the use of its name   [#permalink] 10 Dec 2013, 22:27
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