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Kitchen magazine plans to license the use of its name by a

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Kitchen magazine plans to license the use of its name by a [#permalink] New post 05 Mar 2009, 19:11
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A
B
C
D
E

Difficulty:

  5% (low)

Question Stats:

73% (02:29) correct 26% (01:45) wrong based on 41 sessions
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.

Last edited by gurpreetsingh on 23 Jan 2011, 10:57, edited 2 times in total.
CR question
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 05 Mar 2009, 19:40
vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicl because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.


D is the best.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 05 Mar 2009, 19:52
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vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicl because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.


Let me take a guess.
E is one of the extreme answer that rarely will be right.
D I don't know, it does seem to relate to the circulation of the magazine though.
B products other than the line of cookware seems out of scope
A seems wrong to me too, but I don't know how to explain why it is wrong.

I will guess C. Since the conclusion says 'Kitchen can collect its licensing fees without endangering its other revenues', it is assuming that there is no other ways to endanger its other revenues. In other words, the quality of line of cookware is the only factor that might damage its other revenues. C kind of rules out other possibilities. Maker of cookware do want to advertise.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 05 Mar 2009, 19:55
OA:








close eyes if you don't want to see it yet.












C
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 05 Mar 2009, 22:31
In such type of choices I feel it is better to use the Denial Test i.e. by denying the options can the argument be destroyed. You will arrive at the answer C. If the advertisers indeed have any objections they will not advertise in the magazine, and this destroys our argument.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 06 Mar 2009, 02:25
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Yes....I had also guessed it C only. C and D can be narrowed down. others r irrelevant. Here the punch line is the last line .
vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicl because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 06 Mar 2009, 04:05
I think answer is D.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 06 Mar 2009, 20:23
Agree C and agree GMAC is a good diceiver! :-D
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 10 Mar 2009, 06:40
i think its c because in assumption questions
when u find therefore in the argument .....
find the choice which negates with the statement after therefore
clearly c does it

dont know if its wrong i too read it and almost got 99% right with this method
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 14 Mar 2009, 21:54
I would venture a guess it's C.
In fact, I think it is.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 15 Mar 2009, 07:48
My answer is D
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 25 Jul 2009, 02:37
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.


c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.


Premise 1: Kitchen magazine plans to license the use of its name by a line of cookware
Premise 2:.......... since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising Kitchen's revenue will arise from 1) licensing 2) advertisements from makers of cookware 3) circulation
Premise 3 : However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. (no risk on licensing since it is evaluated by experts)
Conclusion : Therefore, Kitchen can collect its licensing fees without endangering its other revenues.(If Kitchen license its name then other cookware producers will not give adds, thus the revenue will be lessen. )
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 29 Oct 2009, 03:34
For your info, this is not a 800 question...

I made a poor result (25) in verbal and this was my question 27... I guess then this is considered as a 500/550 question max

But indeed I found it really really hard...
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 03 Jan 2010, 09:01
Sorry to reopen the topic but I am still slightly confused.

Initially, I chose B for the following reason. If the company *does* license its brand to other lines of cookware and the line is unsuccessful, then the magazine's revenue will be negatively affected.

Why wouldn't this make sense for an answer?

Thank you.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 23 Jun 2010, 22:14
Let me try..
A: Doesnt matter even if some other cookware is superior to the one using kitchen's name. In fact I see a scope shift "other line of cook ware" vs "other line of cookware advertised in kitchen". Eliminate.
B: Again who cares.. if it does lic to brand of shaving cream as long as it can get revenues. It may or may not work. So this is not an assumption. Eliminate.

C: Well now if C is true, then then the other makers of cookware who have till now advertised in kitchen might stop advertising in Kitchen. This could lead to loss of revenue.So C could be the answer.

D: What if this is not true.... no harm done. u will not increase revenue but u may/maynot lose revenue.. Eliminate.

E: Who cares is kitchen is not the most prestigeous mag.. Eliminate.

So C is my answer.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 08 Jul 2010, 07:28
option (C) it is.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 08 Jul 2010, 08:11
C for me. Magazine revenues are partly derived from advertising sales, and if the venture endangers that - the venture will create problems for the magazine's other revenue vehicles.
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 08 Jul 2010, 08:16
Makers of cookware will find Kitchen more attractive advertising vehicle because the magazine's name is associated with a competing product.

If the makers of cookware find kitchen magazine attractive then there is scope for kitchen magazine to generate revenue

but if the makers of cookware dont find kitchen magazine attractive then that would hurt the magazine's revenue which they get fro0m advertisements.

option (C) would strengthen and weaken the conclusion when we test with the extremes
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Re: SC - GmatPrep - Kitchen magazine [#permalink] New post 06 Jan 2011, 09:28
funx wrote:
Sorry to reopen the topic but I am still slightly confused.

Initially, I chose B for the following reason. If the company *does* license its brand to other lines of cookware and the line is unsuccessful, then the magazine's revenue will be negatively affected.

Why wouldn't this make sense for an answer?

Thank you.


Who cares about other products?
Stay close to the argument, and this is about cookware.
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Re: CR - GmatPrep - Kitchen magazine [#permalink] New post 17 Jun 2011, 02:03
C takes a hit at the revenue.
C it is.
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Re: CR - GmatPrep - Kitchen magazine   [#permalink] 17 Jun 2011, 02:03
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