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Banks will bring European representatives and have breakfasts in the fall - make connections then. Prep is minimal otherwise, but the banking days have an informational schedule opened up early, before you go. You need to be in and on that system the minute it goes live if you want to schedule all the banks in a reasonable timescale. You will be left working around things if you don't.
Otherwise, I recall it had conference bits and mixer bits you sign up for (I didn't go, so this is what I heard). I think the prep is done at the breakfasts, and then the LBD is pretty separate and stand alone.
I'm curious about this event - are offers actually handed out during or immediately after the event concludes? How does the recruiting process work if you'd like to work in London?
Also, is it possible to recruit for London and New York at the same time, or is this impossible?
Those are the questions that I have too.
I do think it's possible to apply for both, simply because - from what I heard - LBD is pretty much the only event you'll have to go to for London recruiting. However it is organised only by and for certain specific schools: H/S/W, MIT, Kellogg, Chicago, Columbia and Stern. I'm not sure you can participate if you're not a student from one of those schools.
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London banking days will simply serve to get you on a shortlist, closed list or whatever. It is informational's only - you also want to recruit on campus, as the people who have key input for the school at the company will be there. LBD provides another link - the informationals are with 3 students each 1/2 hour.
Interviews are done early January on campus.
You can recruit both with some banks, others want you to express a clear decision and would go as far to actively dislike people recruiting NY and London.
The process is much the same as NY - attend the London events when they are called, do LBD (especially with the banks when the running is good) and try and get on the shortlist.
You ask them about it. I can't remember which ones were which. Another good way to decide which to pursue is when you blow up with US recruitment with a bank, you look at Europe more favorably (they rarely communicate, from experience, but will know if you try and apply to two when they advise otherwise).
IB and S&T will have different rules on it as well, because otherwise it would all make sense and be pretty easy to work out.