If you feel its harder to differentiate yourself in goals, then maybe try to differentiate yourself in other segments of the application, such has history and personality. Short term goals usually are more typical since most of the campus have a certain amount of company will feed into. Maybe you can really go into a very specific long term goal if you choose. I think they realize that lot of people will be going to Fin/Consulting so I think it's better to be realistic if that's where you want to head. Consulting usually makes sense if you are planning to transition into management.
My question is specific to a goal as a social entreprenuer. In what terms i can show my preparedness and committment to my long term goal. I sensed from many people that most applicants have long term goal as entreprenuership but only few stay committed even during or after graduaction......my point is to show my differentiator that i am really committed to it....
In order to do this
1) do I need to be ready with a Business plan
2) Showcase any network that I partly rely on
etc.....any points in these lines would help