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Many television viewers own videocassette recorders [#permalink]
06 Jan 2004, 21:15
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Many television viewers own videocassette recorders (VCRтАЩs). Companies that advertise on television complain that VCR ownership hurts their business, since a VCR makes it possible to view television programs without watching the commercials. Indeed, two-thirds of those who tape programs on a VCR edit out the commercials when viewing the programs.
Which of the following, if true, would most strengthen the companiesтАЩ complaint that VCR ownership is currently hurting their business?
(A) The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as households that are watching it.
(B) VCR manufacturers who advertise on television would themselves suffer the damage, if any, to advertisersтАЩ interests that is caused by VCRтАЩs.
(C) There are VCRтАЩs that are in the early stages of development that will automatically edit out commercials during the recording process.
(D) Those who tape programs on VCRтАЩs, but who do not edit out commercials when viewing the programs, tape more often than those who do edit out the commercials.
(E) Some television commercials are as entertaining or informative as the programs they interrupt.
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Many television viewers own videocassette recorders
06 Jan 2004, 21:15
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