Find all School-related info fast with the new School-Specific MBA Forum

It is currently 25 May 2013, 08:00
Customize  |  Hide

Many TV viewers own devices that can be set up to record

  Question banks Downloads My Bookmarks Reviews  
Author Message
TAGS:
Manager
Manager
User avatar
Joined: 01 Aug 2008
Posts: 120
Followers: 1

Kudos [?]: 8 [0], given: 2

Many TV viewers own devices that can be set up to record [#permalink] New post 09 Jun 2009, 08:41
00:00

Question Stats:

0% (00:00) correct 0% (00:00) wrong based on 0 sessions
Many TV viewers own devices that can be set up to record shows automatically so that viewers can watch them later. Companies that advertise on television complain that the use of these devices hurts their business since the product makes it possible to watch television programs while selectively editing out commercials.

Which of the following, if true, would most strengthen the companies’ argument that the use of these TV recording devices is hurting their business?

A. The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as well as households that are watching it.

B. TV recording device manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by their product.

C. There are recording devices available that can selectively include advertisements.

D. The use of these devices increases TV’s popularity as an entertainment medium.

E. Some television commercials are as entertaining or informative as the programs they interrupt.
_________________

==============================================
Do not answer without sharing the reasoning behind ur choice
-----------------------------------------------------------
Working on my weakness : GMAT Verbal
------------------------------------------------------------
Ask:
Why, What, How, When, Where, Who
==============================================

Manager
Manager
Joined: 21 Aug 2008
Posts: 97
Followers: 1

Kudos [?]: 32 [0], given: 0

Re: TV viewers [#permalink] New post 09 Jun 2009, 08:51
IMO B.
The devices hurt the businesses of those who advertise and this is strengthened by the fact that the businesses of device manufacturers itself is getting hurt by use of their devices.
_________________

"The highest result of education is tolerance."

Director
Director
User avatar
Joined: 03 Jun 2009
Posts: 806
Location: New Delhi
WE 1: 5.5 yrs in IT
Followers: 46

Kudos [?]: 279 [0], given: 56

GMAT Tests User
Re: TV viewers [#permalink] New post 09 Jun 2009, 09:44
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.
_________________

ISB 2011-12 thread | Ask ISB Alumni @ ThinkISB
All information related to Indian candidates and B-schools | Indian B-schools accepting GMAT scores
Self evaluation for Why MBA?

SVP
SVP
Joined: 21 Jul 2006
Posts: 1553
Followers: 6

Kudos [?]: 104 [0], given: 1

GMAT Tests User
Re: TV viewers [#permalink] New post 09 Jun 2009, 15:38
I choose A!

If the price that advertisers pay is based on the number of TV viewers, and if the number of TV viewers that advertisers pay for includes those who have the recorder, than it's obviously hurting their business because the money is being spent on a segment that is totally not productive!
Director
Director
Joined: 23 May 2008
Posts: 842
Followers: 3

Kudos [?]: 19 [0], given: 0

GMAT Tests User
Re: TV viewers [#permalink] New post 09 Jun 2009, 16:35
A for me. Advertisers are paying the same price whether their commercials are veiwed or not.
SVP
SVP
Joined: 28 Dec 2005
Posts: 1612
Followers: 1

Kudos [?]: 53 [0], given: 2

GMAT Tests User
Re: TV viewers [#permalink] New post 09 Jun 2009, 17:33
A for me as well. The companies are getting hurt because they have to pay higher prices even though the number of people watching their ads are potentially lower.
Manager
Manager
Joined: 21 Aug 2008
Posts: 97
Followers: 1

Kudos [?]: 32 [0], given: 0

Re: TV viewers [#permalink] New post 09 Jun 2009, 20:36
Agree with u all. It shud be A... :(
_________________

"The highest result of education is tolerance."

Manager
Manager
Joined: 24 May 2009
Posts: 108
Followers: 1

Kudos [?]: 0 [0], given: 0

Re: TV viewers [#permalink] New post 10 Jun 2009, 03:59
It's B for me.

What's the OA?
Manager
Manager
User avatar
Joined: 01 Aug 2008
Posts: 120
Followers: 1

Kudos [?]: 8 [0], given: 2

Re: TV viewers [#permalink] New post 10 Jun 2009, 05:59
bkumars8 wrote:
It's B for me.

What's the OA?


OA:A
_________________

==============================================
Do not answer without sharing the reasoning behind ur choice
-----------------------------------------------------------
Working on my weakness : GMAT Verbal
------------------------------------------------------------
Ask:
Why, What, How, When, Where, Who
==============================================

Senior Manager
Senior Manager
User avatar
Joined: 05 Apr 2007
Posts: 267
Followers: 1

Kudos [?]: 12 [0], given: 1

GMAT Tests User
Re: TV viewers [#permalink] New post 13 Jun 2009, 12:58
A...Since the ad companies are paying for the entire viewership...but only a fraction of them are actually watching them....causing a net revenue loss for the ad companies....
_________________

Choose Life

Director
Director
Joined: 05 Jun 2009
Posts: 853
WE 1: 7years (Financial Services - Consultant, BA)
Followers: 5

Kudos [?]: 125 [0], given: 106

GMAT Tests User
Re: TV viewers [#permalink] New post 13 Jun 2009, 22:04
agree with A.
_________________

Consider kudos for the good post ... :beer
My debrief : journey-670-to-720-q50-v36-long-85083.html

Manager
Manager
User avatar
Joined: 07 Jun 2009
Posts: 210
Followers: 1

Kudos [?]: 9 [0], given: 5

GMAT Tests User
Re: TV viewers [#permalink] New post 13 Jun 2009, 23:37
bigoyal wrote:
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.


I have the same reason for choosing 'C'.
_________________

"Always....Read between the lines"

Re: TV viewers   [#permalink] 13 Jun 2009, 23:37
    Similar topics Author Replies Last post
Similar
Topics:
New posts Many television viewers own videocassette recorders dj 5 06 Jan 2004, 22:15
Popular new posts Many television viewers own videocassette recorders (VCR s). scorer 10 02 Apr 2005, 23:30
New posts Many television viewers own videocassette recorders (VCR s). joemama142000 6 25 Nov 2005, 18:45
Popular new posts 2 Many television viewers own videocassattes recorders blog 12 23 Jan 2008, 23:10
New posts Many TV viewers own devices that can be set up to record huntgmat 9 29 Jun 2008, 21:14
Display posts from previous: Sort by

Many TV viewers own devices that can be set up to record

  Question banks Downloads My Bookmarks Reviews  


GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.