So this may sound strange as advice - but a possible way to tie the two together is...to not tie them together at all. I'll do my best to explain. Keep in mind, there is a much longer conversation that needs to happen here regarding how to still showcase MBA worthy attributes of your current profession but I wouldn't be able to get into that here with the information I have on hand.
A lot of students utilize an MBA to switch careers. Teachers to consultants. Bankers to entrepreneurs. Actuaries to brand managers. The stories there are always the same. You have to showcase your current experiences and why they set you up for success in an MBA, why it is nothing near what you want to do, why you want to move to marketing (or any other profession), and what has made you want to change / what you have done to start moving in that direction. Have you spoken to marketing professionals or held informational interviews? Maybe you've joined a professional organization to learn more. Or maybe the insurance company you work for just has a great marketing team (some are funnier than others) and it inspired you.
At the end of the day, the transition has to be realistic and logical. Logical doesn't have to mean you are using your pre-MBA career to set up your post-MBA plans. You could cut ties with them entirely for all the school cares AS LONG as you articulate why and how that old career is going to make you an asset in the classroom.
Like I said, there's a lot more to talk about around how to showcase your experiences to make sure the MBA programs don't feel you'll be a wasted body in their class but from a goal perspective, if it's your passion, it can be conveyed!
I'd be happy to chat more about this and good luck!
Chief Managing Partner, Founder
Critical Square | MBA Admissions Services
Web | Facebook | Twitter
Sign up for a free consultation today!