Find all School-related info fast with the new School-Specific MBA Forum

It is currently 28 Jan 2015, 08:56


GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

for You

we will pick new questions that match your level based on your Timer History

Your Progress

every week, we’ll send you an estimated GMAT score based on your performance


we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

MBA Essays - Importance of Strategically Strong Content

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
Expert Post
MBA Admissions Consulting
User avatar
Joined: 21 Jun 2010
Posts: 348
Location: CA, USA
Schools: Harvard, Wharton, Stanford, Columbia, Chicago, MIT, NYU, Yale, +
Followers: 7

Kudos [?]: 17 [0], given: 0

MBA Essays - Importance of Strategically Strong Content [#permalink] New post 20 Aug 2010, 09:08
Expert's post
Dr. Shel Watts of

Here is a response I gave recently to this question a candidate asked of me.

Question: What specific examples do you recall from your work as an admissions consultant that illustrate the significant impact that MBA essays can have on MBA admissions?

There are many examples. Your essays, together with your recommendations, function as the key means through which you market yourself to business schools. Nearly every time I review the application of a candidate who failed to gain admission to their desired business school after applying on their own, I see a tremendous amount of room for improvement in their MBA essays. Poor-quality essays usually result in rejection from top business schools. This makes sense, given that the admissions rate for some of the top schools is only about 15% (only 15 of every 100 candidates gains admission).

In terms of what can go awry with the essays, the number one thing that I see is that candidates working on their own choose the wrong content. They don’t use the most strategically ideal responses—either in subject matter or in the precise words they employ to convey their experiences and ideas. That is why I started making a strategy session a part of my service years ago. Whenever candidates would send to me essays they had drafted without a strategy session, I would end up telling them nearly 90% of the time that they had chosen entirely the wrong content! After explaining why and explaining what topics and themes would serve them better, they could always see the difference and the wisdom of strategically ideal content.

With this approach, candidates applying for the first time have felt confident they were submitting outstanding essays. For reapplying candidates, once we re-crafted their essays, they fared much better in the admissions process. In many instances, candidates who were rejected from multiple top-5 business schools in one year when applying on their own, gained admission to all of the same top-5 business schools the next year with their newly crafted essays (including Harvard, Stanford, Wharton and Columbia). In one instance, a young lady who had been rejected from four top-10 business schools in Round 1 came to me for assistance and, with newly crafted essays, she gained admission to all top-10 schools she applied to in Round 2 of the same admissions season.

In one case, with his newly written essays, a young man who had been rejected from Columbia’s full-time (September-start) program gained admission just a few months later to Columbia’s January start program. In another instance, I guided a young man who had applied on his own but was placed on the waitlist at a top-10 business school to re-write his entire long-term goal essay. He submitted the re-crafted essay to the admissions committee while he was still on the waitlist. Immediately after this, that top-10 business school took the candidate off of the waitlist and granted him admission.

The take-away: your MBA essays are pivotal to your success in the admissions process. Make sure to give them great attention, and choose strategically strong content!

--Dr. Shel Watts [/b]

Why pay $3700 for assistance with 1 application? Our "Early Bird" options: $925 for 1 application (Basic Package) and a Buy-1-Get-1-Set-Free at the regular Gold Package Rate. Contact Dr. Watts for details.

MBA Proudly, one of the most affordable top-quality MBA admissions consulting companies, with prices nearly 50% lower than our direct competitors.

Dr. Shel Watts is a graduate of Harvard and Oxford who has Harvard admissions experience. At, "Dr. Shel" provides--at nearly 50% lower pricing than many comparable competitors--excellent MBA essay editing services and comprehensive admissions consulting, including one-to-one strategizing, essay development, school selection, GMAT advice, interview preparation, and recommendation advice.


MBA Essays - Importance of Strategically Strong Content   [#permalink] 20 Aug 2010, 09:08
    Similar topics Author Replies Last post
Experts publish their posts in the topic Round 2 Admissions: Importance of Strategic Content ShellyLWatts 0 21 Dec 2013, 22:17
Content for Essay ifountainhead 0 04 Sep 2011, 11:48
Experts publish their posts in the topic Content for Essay ifountainhead 1 04 Sep 2011, 11:45
Experts publish their posts in the topic The Importance of Uniqueness in the MBA Application Essay JonAdmissionado 1 01 Sep 2011, 10:32
Experts publish their posts in the topic Essay content chriswil2005 9 09 Dec 2005, 11:40
Display posts from previous: Sort by

MBA Essays - Importance of Strategically Strong Content

  Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.