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Mourdet Winery : Danville Winery's new wine was introduced [#permalink]
11 Nov 2005, 00:53
This post received KUDOS
89% (01:55) correct
11% (02:02) wrong based on 19 sessions
Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottl. Danville uses a similar bottl. Thus, it is likely that many customers intending to buy our wine will mistakenly buytheirs instead.
Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.
Which if the following, if true, most undermines Danville Winery's response.
(A) Gold is the background color on the label of many of the wines produced by Danville Winery.
(B) When the bottles are viewed side by side, dabville Winery's bottle is perceptibly taller than Mourdet Winery's.
(c) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle
(E) Many popular wines are soldin bottles of a standard design.
Re: CR: Mourder Winery [#permalink]
20 Jan 2008, 12:37
I will go with C. Sine Mourdet Winery does not have distinctive labels, their customers are more likely to buy their wine based on shape of the bottle. If Danville Winery uses same shape then customers can be tricked into buying the wrong brand.
I rejected D on the basis that "obvious" could be relative term. Who is to say shape is obvious or label?