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Need Suggestions about choosing Marketing Ph.D. programs

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yunfeiyang
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Need Suggestions about choosing Marketing Ph.D. programs [#permalink] New post   09 Jun 2004, 17:30
56085.1

hi, all:

my gf intends to apply Ph.D. program in Marketing, she majored in Communication before, at a 1st-tier univ in u.s.a. And she has taken some courses about persuasion, interpersonal communication, social psychology, statistics, measurement and etc. she is not technically strong, but the quantitative skills are not too bad. Could you give me some suggestions about the flavor of the Ph.D. programs? especially which one is strong or tough or has the best placement? thank you.
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Sameer
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[#permalink] New post   11 Jun 2004, 18:34
Hi Yunfeiyang

Welcome to GMATClub.

It is quite difficult to rank PhD programs. It is also difficult to answer the very general query you have put up, however, I will try.

Marketing PhD programs look for candidates in roughly two streams - quantitative and behavioral. I suspect the latter is what suits your gf. Good Programs in behavioral marketing are Harvard, Kellog, Columbia, Wharton, NYU, Cornell, Insead. Flavour at MIT, Texas Austin, Carnegie Melon etc tends towards quantitative.

I am not sure how to answer placement question in general, but PhD placements at most of the top 20 univs are good. US univs hire their own (ie PhD's from other top univs in US only), while European univs are open.

Tough :? I am not sure how to rank. Probably the toughest PhD program is that of Rochester (Simon School) where routinely 50% of entrants drop out. However, candidates from all backgrounds enter PhD programs at various universities and survive, so it should not be a problem with your gf ! Best of Luck.
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promothesh
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[#permalink] New post   11 Jun 2004, 22:18
Yun FeiYang,

What we can do about these specific kinds of information, is to probably form a group of people interested in Ph.D. in marketing and share the knowledge base. I know two more people who would be applying for Fall 2005.
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Praetorian
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[#permalink] New post   Updated on: 12 Jun 2004, 00:07
You guys are always welcome to share the information here. We have several members joining everyday and i am sure atleast some would be interested in sharing their knowledge.

When I started this forum, I only knew one phd student and that is Anupag. This Ph.D forum is growing and if you guys keep contributing, I am sure this forum will be a good resource not just for marketing , but also for finance, operations and strategy

Regards
Praet

Originally posted by Praetorian on 11 Jun 2004, 23:19.
Last edited by Praetorian on 12 Jun 2004, 00:07, edited 1 time in total.
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promothesh
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[#permalink] New post   12 Jun 2004, 00:02
Hi Praet,

I meant here only , but for people interested specifically in Marketing!

Let me take this opportunity to congratulate you for the expemplary work on this forum.

Thanks
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yunfeiyang
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[#permalink] New post   12 Jun 2004, 17:48
hi,

thank you for your detailed suggestions. i found there're only a few junior faculties at Cornell now. I reviewed almost all the top programs, and found Univ of Chicago is very nice, what do you think about that? BTW, please have a look at the following list, and give me some comments:

Chicago, Stanford, Wharton, NWU, Duke, Columbia, Cornell, Berkeley, Harvard.

The above ones will be her targets.

Thank you.

anupag wrote:
Hi Yunfeiyang

Welcome to GMATClub.

It is quite difficult to rank PhD programs. It is also difficult to answer the very general query you have put up, however, I will try.

Marketing PhD programs look for candidates in roughly two streams - quantitative and behavioral. I suspect the latter is what suits your gf. Good Programs in behavioral marketing are Harvard, Kellog, Columbia, Wharton, NYU, Cornell, Insead. Flavour at MIT, Texas Austin, Carnegie Melon etc tends towards quantitative.

I am not sure how to answer placement question in general, but PhD placements at most of the top 20 univs are good. US univs hire their own (ie PhD's from other top univs in US only), while European univs are open.

Tough :? I am not sure how to rank. Probably the toughest PhD program is that of Rochester (Simon School) where routinely 50% of entrants drop out. However, candidates from all backgrounds enter PhD programs at various universities and survive, so it should not be a problem with your gf ! Best of Luck.
:P :P
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yunfeiyang
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[#permalink] New post   12 Jun 2004, 17:52
hi,

no problem. your suggestions are welcome. :lol:
promothesh wrote:
Yun FeiYang,

What we can do about these specific kinds of information, is to probably form a group of people interested in Ph.D. in marketing and share the knowledge base. I know two more people who would be applying for Fall 2005.
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