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Re: In order to increase its profits, an Italian restaurant in Pastanton [#permalink]
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guerrero25 wrote:
Hi .. In " C " if the customers 're satisfied with the quality of services , isn't it going to help us evaluate whether discontinuing the newspaper is going to be beneficial for the restaurant?Since , the customers 're satisfied with the services , they 're likely to visit the restaurant again ? What am I missing


To answer your question, the future of the newspaper ad has no bearing on whether customers who have already come through the door are satisfied. Once the customers visit the restaurant the first time, the ad has done its job.

If you're strictly evaluating the effectiveness of the ad, all you need to know is if the ad brings in more money than it costs (or if it has the potential to, in the case of A)

Edit: and for the record, my answer is C.
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Re: In order to increase its profits, an Italian restaurant in Pastanton [#permalink]
B,D,E all talk about profits which the company is concerned abt , hence they cannot be the answer . Between A and C . If A is true then number of customers visiting may increase again increasing profits whereas C if true or not doesnt help ro change profits .
So I believe C is therefore correct
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Re: In order to increase its profits, an Italian restaurant in Pastanton [#permalink]
In order to increase its profits, an Italian restaurant in Pastanton placed its advertisement in one of the local newspapers. After several months, the restaurant's management noticed that the number of customers had increased only slightly, and most of them had never seen the advertisement. Therefore, the management proposed to discontinue placing its advertisement in that newspaper.

Knowing which of the following would LEAST help to evaluate the proposal of the restaurant's management?

A. Whether the circulation of the newspaper is expected to increase any time soon.
B. Whether most new customers who came to the restaurant after seeing its advertisement in the newspaper generally made large orders that generated significant profits to the restaurant.
C. Whether most new customers who came to the restaurant after seeing its advertisement in the newspaper were satisfied with the quality of service in the restaurant.
D. Whether there are alternative ways to advertise the restaurant that would cost the same as placing the advertise in the newspaper but would generate more profits to the restaurant.
E. Wheter the cost of the advertisement exceeds additional profits gained on customers who came to the restaurant after seeing the advertisement.


Options A, D, E allow us to make a different conclusion after the answer Yes or No
Between B and C C is better, quality has (alomost) nothing to do in this case
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Re: In order to increase its profits, an Italian restaurant in Pastanton [#permalink]
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: In order to increase its profits, an Italian restaurant in Pastanton [#permalink]
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