cpgmba wrote:
Question regarding the website...where can you find the list of elective classes? I'm specifically looking to see what Marketing electives GSB offers? Thanks!
Try hitting up:
https://programs.chicagogsb.edu/curriculum/Keep in mind that next years schedule isnt up yet though. Generally speaking, for a degree in Marketing Management you need to take: Business 37000 and at least three additional courses from among 37101, 37102, 37103, 37104, 37106, 37201, 37202, 37203, 37205, 37302, 37303, 37400, 37701, and 41301.
Some marketing courses include:
37000 Marketing Strategy
37101 Consumer Behavior
37102 Quantitative Marketing Research Methods
37103 Data-Driven Marketing
37104 Economics and Demographics of Marketing
37106 Marketing Research
37201 Developing New Products and Services
37202 Pricing Strategies
37203 Integrated Marketing Communications
37205 Going to Market: Managing Channel Strategy
37303 Marketing of Services
37400 Advanced Marketing Strategy
37701 Laboratory in New Product and Strategy Development I
37902 Advanced Marketing Theory: Quantitative Perspective
37903 Adv Mktg Theory: Behavioral Science Approach
37905 Marketing Literature Seminar
41301 Statistical Insight into Marketing, Consulting, and Entrepreneurship
There are a lot of other good courses that aren't strictly in marketing but great courses to take anyway. Eg. 34106 Commercializing Innovation.
And if you need descriptions try the above link too.