bakfed wrote:
Generally speaking, applicants fall into 3 categories and they are:
Adcoms need to know your career trajectory, even if it's make believe (well...as long as it's a legit MBA type of job).
Sort of agree. It is important is that you have a very clear goal for your life but that doesn't
have to be a standard MBA career path. You goals essay should be specific and realistic. Being vague is an application killer as is setting yourself up for failure. For example, this is bad: As the CEO of a fortune 100 company I will use the power of business to solve social problems.
Your not going to be CEO right out of school, and what social problems? All of them?
Better would be something like: In my post MBA career as a brand manager for a larger FMCG company, I will use what I have learned in business school to maximize value throughout the supply chain, ensuring that my suppliers receive a fair price for their products will allow me to ensure that my product will be able to provide long term wealth for all stakeholders and quality to the end consumer.
Okay so I just made that up so it's not great but it illustrates what I'm getting at.
Secondly, you have to be absolutely clear about why an MBA is crucial for you to have success in your goals. This is at least as important as the first point if not more so. Adcoms want to be very clear on why you want to get an MBA and why from their school specifically.