Find all School-related info fast with the new School-Specific MBA Forum

It is currently 25 Oct 2014, 13:26

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

Pharma questions. Anyone knows about it?

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
Intern
Intern
avatar
Joined: 29 Dec 2007
Posts: 31
Followers: 0

Kudos [?]: 1 [0], given: 0

Pharma questions. Anyone knows about it? [#permalink] New post 25 Jan 2008, 17:19
Anyone knows about pharma Qs:

1. What do you know about pharma trends? How do they affect marketing strategies of pharma companies?

2. If you are a product manager of a drug X, and it will go "patent-off- in a next few years? What will you do?

3. The magazine A posed :" In the next 2 months, drug A will be launched into the market. This drug has few dozens and price is less than our drug? What will you do?

Thanks. --K
Director
Director
User avatar
Joined: 14 Sep 2007
Posts: 908
Schools: Kellogg '10
Followers: 6

Kudos [?]: 87 [0], given: 15

Re: Pharma questions. Anyone knows about it? [#permalink] New post 28 Jan 2008, 07:34
Kurtenhamer wrote:
Anyone knows about pharma Qs:

1. What do you know about pharma trends? How do they affect marketing strategies of pharma companies?

2. If you are a product manager of a drug X, and it will go "patent-off- in a next few years? What will you do?

3. The magazine A posed :" In the next 2 months, drug A will be launched into the market. This drug has few dozens and price is less than our drug? What will you do?

Thanks. --K


1. Pharma marketing trends at the moment are to cut costs like mad. Pfizer has led the pack in scaling back marketing spend and reduce the size of its sales forces. Many other big players have followed suit. The cuts are part of broad restructuring programs happening in the pharma industry, with plenty of layoffs planned. It appears marketing/sales have taken the brunt of this, probably because of the huge future genericizations that are coming in the next few years (meaning fewer branded drugs for the reps to promote) and because of a general dearth of the internal pipelines at big pharma.

2. What to do depends on a number of factors. Are life cycle extension strategies nearing maturity (such as generational improvements to the product that could secure additional patent coverage)? Do we know if generic companies have filed or are planning to file aNDAs? Am I working for one of the pharma companies that will negotiate with generic firms and buyout their future revenues on a competing generic product? If that answer to all of these is "no", then I'd starting looking for a new job!

3. I don't know what you mean by "has few dozens". But on the pricing side, it depends on the relative efficacy/safety profiles of the drugs, exactly which patients each drug is useful for, who pays for the drug (CMS, insurance, private pay) and their attitudes towards cost-containment in this therapeutic area.
_________________

http://www.fantasticcontraption.com

Get the best GMAT Prep Resources with GMAT Club Premium Membership

Re: Pharma questions. Anyone knows about it?   [#permalink] 28 Jan 2008, 07:34
    Similar topics Author Replies Last post
Similar
Topics:
Does anyone know about the strong concentration@ Oiln? eva76 0 19 May 2011, 22:54
Anyone know anything about UMKC's MSA program? mpaguy 8 19 Apr 2011, 16:57
Anyone know about this school? TRRcheck 1 04 Nov 2010, 23:54
Anyone Know Anything about these non-genius schools IHATEMELGIBSON1 0 27 Mar 2007, 11:42
Anyone knows about suing the University ? siamman 4 24 Aug 2006, 11:48
Display posts from previous: Sort by

Pharma questions. Anyone knows about it?

  Question banks Downloads My Bookmarks Reviews Important topics  

Moderator: threestripes



GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.