Find all School-related info fast with the new School-Specific MBA Forum

It is currently 31 Oct 2014, 03:28

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

Please grade my AWA. Thanks so much! Kudos for review.

  Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
Intern
Intern
avatar
Joined: 10 Aug 2013
Posts: 10
Followers: 0

Kudos [?]: 0 [0], given: 2

Please grade my AWA. Thanks so much! Kudos for review. [#permalink] New post 31 Aug 2013, 14:53
Business manager of a TV station:
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
------

The reasoning that the TV station manager has expressed is flawed for several reasons. The most egregious flaw is that there was no indication that viewership has actually decreased. Also, the manager has not effectively argued that advertizers have pulled out because of the lack of local coverage, nor has he/she shown that viewer complaints about local coverage are due to its being too short.

Firstly, there is actual no evidence that viewership has decreased. Besides generating more advertising revenue, another aim of the new policy is to attract more viewers to the program. However, the manager only presupposes that viewership has actually decreased. If the manager tries to infer that it has decreased just from the fact that the station has received complaints concerning weather and local coverage, this inference is not valid since viewership could possibly stay the same or even increase in the face of receiving complaints, since the silent majority could be in favour of their coverage.

Also, even the mere fact that many advertisers have suspended their contracts does not necessarily imply that ordinary viewers, many who are not business people, are still watching the late news program. The manager, then, would still need to find evidence based on ratings that viewership has indeed decreased.

Secondly, local advertisers canceling their contracts with the station were not shown to be a result of devoting less time to local news and weather. The manager here is fallaciously attributing a cause to the effect. It could be that local advertisers have become fed up with the expensive cost that the station charges for advertizing spots. Or, it could simply be that the advertizing manager is rude, and offended most of the local advertisers. Whatever the case, the manager must produce stronger evidence, even anecdotal advertiser feedback, to show that the loss of advertising contracts is specifically caused by less coverage of weather and local news.

Thirdly, complaints from viewers concerning weather and local coverage are not necessarily indicative of too little coverage of those subjects. As it stands, complaints "concerned with our station's coverage of weather and local news" is vague. Especially in light of the specific changes that the manager proposes, one would have wanted the complaints to be specifically identified as dissatisfaction with the meagre coverage given to local news and weather.

This vagueness leaves room open to multiple alternate explanations for what viewers were unhappy about. It could be that viewers did not like the inexperienced weatherman doing that segment every night. It could be that the local news reporting was too biased in favour of some local corporation. Ironically, the dissatisfaction could even be that there was too much time devoted to local news and weather. To remedy this, the manager would be well advised to specify what viewers were unhappy about, perhaps even conducting a viewer survey of their news program.

Thus, to rectify the flawed argument, the manager must give indication that viewership has actually decreased. Also, the manager must effectively argued that advertizers have pulled out because of the lack of local coverage, and show that viewer complaints about local coverage are due to its being too short. Otherwise, as it stands, the manager's argument is severely flawed.
Expert Post
Manhattan GMAT Instructor
User avatar
Joined: 01 Jul 2013
Posts: 197
Followers: 6

Kudos [?]: 23 [0], given: 0

Re: Please grade my AWA. Thanks so much! Kudos for review. [#permalink] New post 31 Aug 2013, 17:56
Expert's post
I think this is fine .. maybe a 4.0 or a 4.5? Here's a question -- how many 'points' are you trying to make here? Three? Six? I don't think you need to make more than three main points -- the little 'mini' paragraphs that you've created could wind up being more confusing than helpful.

Let me know what you were thinking there.

Thanks.

-Brian
_________________


Brian Lange | Manhattan GMAT Instructor | North Carolina


Manhattan GMAT Discount | Manhattan GMAT Course Reviews | View Instructor Profile

Intern
Intern
avatar
Joined: 10 Aug 2013
Posts: 10
Followers: 0

Kudos [?]: 0 [0], given: 2

Re: Please grade my AWA. Thanks so much! Kudos for review. [#permalink] New post 31 Aug 2013, 20:10
brianlange77 wrote:
I think this is fine .. maybe a 4.0 or a 4.5? Here's a question -- how many 'points' are you trying to make here? Three? Six? I don't think you need to make more than three main points -- the little 'mini' paragraphs that you've created could wind up being more confusing than helpful.

Let me know what you were thinking there.

Thanks.

-Brian


Hi Brian,

Three points. The mini paragraphs were logically part of the paragraphs preceding them. Instead of starting the mini-graph I could have just extended the original paragraph, but didn't want the paragraph to be too long. But what you would say is it would be better to keep them together, because the mini-graphs make things more confusing. If I had joined the mini-graph to its parent-graph, would the resulting paragraph be of acceptable length (i.e not too long)? And would the score have been better?

I remember hearing somewhere that quantity matters. Thanks! I do need at least a 5.0, so appreciate your ongoing help.

B.
Expert Post
Manhattan GMAT Instructor
User avatar
Joined: 01 Jul 2013
Posts: 197
Followers: 6

Kudos [?]: 23 [0], given: 0

Re: Please grade my AWA. Thanks so much! Kudos for review. [#permalink] New post 25 Sep 2013, 18:34
Expert's post
Yeah -- I like a simple five paragraph outline.

I. Intro
II, III, IV -- Body Paragraphs
V. Conclusion

5-7 sentences per paragraph. You're writing a GMAT essay, not a thesis paper :-)

Good luck.

-Brian
_________________


Brian Lange | Manhattan GMAT Instructor | North Carolina


Manhattan GMAT Discount | Manhattan GMAT Course Reviews | View Instructor Profile

Re: Please grade my AWA. Thanks so much! Kudos for review.   [#permalink] 25 Sep 2013, 18:34
    Similar topics Author Replies Last post
Similar
Topics:
Please grade my two argument essays.Thanks,Kudos for gradin vishal145 0 07 Sep 2013, 20:47
Wed exam. Pls grade my AWA. Thanks so much! Kudos for review bermanator 0 02 Sep 2013, 22:05
1 Experts publish their posts in the topic Please rate my AWA. Thanks! Kudos for reviews bermanator 3 30 Aug 2013, 12:46
1 Experts publish their posts in the topic Please rate my AWA! Kudos for reviews bermanator 1 19 Aug 2013, 13:47
3 Experts publish their posts in the topic Please rate my first AWA! Kudos for reviews :) pnf619 6 26 Jul 2013, 03:51
Display posts from previous: Sort by

Please grade my AWA. Thanks so much! Kudos for review.

  Question banks Downloads My Bookmarks Reviews Important topics  


cron

GMAT Club MBA Forum Home| About| Privacy Policy| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group and phpBB SEO

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.