haha, you need to find out on your own?
Thats terrible. As far as why you fit in? thats fair but they should at least get you going.
For example if you wanted to do SME PE and XYZ has a professor who started McKinsey's SME Decision Maker, then thats getting more specific to you and your needs.
All schools have a personality, its on you to find out what it is and match that. I'm not sure where you are applying but think about it in relation to HBS, you cant deny that there is a type they like right?
Its the same for every school just not as well documented.
With no info about you or the school its going to be hard to get an answer. IMO the more personal you are and specific about how the school can help the better. We all write about classes and faculty. Dont just write about a class you like, tell them how it will get you from point A to B. Bonus points if you make it a class that isnt taught anywhere else.
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