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Please rate my essay - Appearing in GMAT in April 2014 [#permalink]
07 Apr 2014, 17:13
Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the
motorcycle and is selling it for less, the company has failed to attract motorcycle X customers- some say because its
product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all,
foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television
advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have
voice-overs or rock music rather than engine-roar on the sound track.
Discuss how well, etc."
Motorcycle X has been copied by a foreign manufacturer who has been unable to emulate Motorcycle X's success. The author argues that this is because of the
reasons of the sound made by motorcycle X, its durability and sleek lines. The examples cited in the passage are weak and do not necessarily corroborate the
argument presented in the passage. The passage tries to analyse the reasons for motorcycle X to be more popular than its copied rival but fails to mention
some key points.
First of all, inherently, a copy means something which is inferior in quality from the original. Society grants any creation, be it in engineering or arts, always tend to
give more marks to the genesis and not the subsequent spin offs. That is why although artists round the world have tried for centuries to recreate Da
Vinci's Monalisa, there will always be only one Monalisa. Similarly, Rolls Royce in cars have had its fair share of copies, but it is always the authentic
Rolls Royce that evoke more emotions among purists, buyers and enthusiasts. This has been overlooked in the author's arguments.
Another important factor to consider is also the fact that riders tend to be very loyal to their brands. Harley Davidson riders are renowned for their
loyalty and they stick to the brand whatever come may. It is unheard of that they will switch to another brand just because it is cheaper or newer.
Motorcycle X has a 70 year history in the country and is quite popular, this can explain why motorcycle X customers have not switched sides for a newer model.
Finally, the author argues that there are other factors in making motorcycle x popular and cites certain example in support of that. Although the author is
right in principle, but the examples fail to strengthen the argument presented. Cars and motorcycles attract different clientele. Some seek the calm and
comfortable interiors of a family sedan, while some prefer the thundering sports cars. However the motorcycle rider always knows that it is a direct
interaction between human and machine when they ride. This seems to the charm associated with riding. Thus the noise is definitely an important factor in
choosing motorcycles. The fact that the author compares american cars to exotic cars is also off the topic. The Ferraris and the Lamborghinis of
this world can rival any cars in the world when it comes to noise. The author also claims that noise is not an important factor as the advertisements for
motorcycle X do not emphasize on it. That is also not a substantial argument. We live in an era where any automobile ad must potray how "clean and green"
the product is. Thus it necessitates the ad being what they are.
In summary, motorcycle X has been more popular than its rival due to a number of reasons. The author fails to mention what they are clearly. The arguments
presented by the author don't look in-depth into what makes motorcycle X a success, but tends to superficially mention certain aspects without deep analysis.The author, although making a valid point, lacks conviction due to the lack of proper examples.