Please rate my first AWA : Analytical Writing Assessment (AWA)
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# Please rate my first AWA

Author Message
Intern
Joined: 21 Dec 2013
Posts: 24
Concentration: General Management, Technology
WE: Project Management (Computer Software)
Followers: 1

Kudos [?]: 16 [0], given: 21

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11 Jan 2014, 20:03
Dear Experts,

Will really appreciate if you can rate and provide feedback on my first AWA.

Can you also let me know how frequently should i practice writing AWA's. My exam date is still 3 months away. Thanks.

============ Question ==========
The following appeared in a memo from the regional manager of Luxe Spa, a chain of high-end salons.

Over 75% of households in Parksboro have Jacuzzi bathtubs. In addition, the average family income in Parksboro is 50 % higher than the national average, and a local store reports record-high sales of the most costly brands of hair and body care products. With so much being spent on personal care, Parksboro will be a profitable location for new Luxe Spa - a Salon that offers premium serivces at prices that are above average.

============ My Response ========
Author of the argument concludes that Luxe Spa would be able to make profit in Parksboro based on certain assumptions related to the occupant’s average income, purchasing habit’s and bathing lifestyle.

First, author makes an assumption that there are very few or no Salon's that provide premium services similar to that of Luxe Spa in Parksboro. The profitability of the Luxe Spa's business depends on the competition that is already present and the level of customer base Luxe Spa can acquire. Having information on the existing competition would further enhance the ability to evaluate profitability of Luxe Spa.

Given that average household income is higher than national average, it's highly likely that cost of land and other services required for setting up a Saloon could be high. This in turn would lead to longer break even for Luxe Spa. The assumption that cost of setting up branch in Parksboro would not be any higher than other branches, hasn't been evidenced in the argument.

Argument fails to provide the demographic split or the population size of Parksboro and assumes that Salon would have good number of customers. It's highly likey that Parksboro could be small community of affluent people in range of 500 to 2000. This could mean a low customer turn out, which may potentially lead to losses for Luxe Spa. If the argument had provided information on the customer base in Parksboro then it would have been possible to assess if Luxe Spa was in a position to make profit.

Author also assumes that using premium services in Salon is directly linked with the spending habbits displayed by the household. It is possible that Parksboro household prefer to buy premium personal care products but may not be equally keen on using premium services offered by Luxe Spa. Similarly, having Jacuzzi may not have any co-relation to using pricey Salon services. It could be possible that the houses are pre-built with Jacuzzi fittings.

In summary, the regional manager's memo doesn't provide enough information to strengthen his argument.
===================
Magoosh GMAT Instructor
Joined: 13 Nov 2013
Posts: 222
Followers: 53

Kudos [?]: 145 [0], given: 28

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17 Jan 2014, 10:31
Epex wrote:
Dear Experts,

Will really appreciate if you can rate and provide feedback on my first AWA.

Can you also let me know how frequently should i practice writing AWA's. My exam date is still 3 months away. Thanks.

============ Question ==========
The following appeared in a memo from the regional manager of Luxe Spa, a chain of high-end salons.

Over 75% of households in Parksboro have Jacuzzi bathtubs. In addition, the average family income in Parksboro is 50 % higher than the national average, and a local store reports record-high sales of the most costly brands of hair and body care products. With so much being spent on personal care, Parksboro will be a profitable location for new Luxe Spa - a Salon that offers premium serivces at prices that are above average.

============ My Response ========
Author of the argument concludes that Luxe Spa would be able to make profit in Parksboro based on certain assumptions related to the occupant’s average income, purchasing habit’s and bathing lifestyle.

First, author makes an assumption that there are very few or no Salon's that provide premium services similar to that of Luxe Spa in Parksboro. The profitability of the Luxe Spa's business depends on the competition that is already present and the level of customer base Luxe Spa can acquire. Having information on the existing competition would further enhance the ability to evaluate profitability of Luxe Spa.

Given that average household income is higher than national average, it's highly likely that cost of land and other services required for setting up a Saloon could be high. This in turn would lead to longer break even for Luxe Spa. The assumption that cost of setting up branch in Parksboro would not be any higher than other branches, hasn't been evidenced in the argument.

Argument fails to provide the demographic split or the population size of Parksboro and assumes that Salon would have good number of customers. It's highly likey that Parksboro could be small community of affluent people in range of 500 to 2000. This could mean a low customer turn out, which may potentially lead to losses for Luxe Spa. If the argument had provided information on the customer base in Parksboro then it would have been possible to assess if Luxe Spa was in a position to make profit.

Author also assumes that using premium services in Salon is directly linked with the spending habbits displayed by the household. It is possible that Parksboro household prefer to buy premium personal care products but may not be equally keen on using premium services offered by Luxe Spa. Similarly, having Jacuzzi may not have any co-relation to using pricey Salon services. It could be possible that the houses are pre-built with Jacuzzi fittings.

In summary, the regional manager's memo doesn't provide enough information to strengthen his argument.
===================

Howdy!

I think I can help a little bit!

Overall: 3

First, I like that you are keeping your intro brief, but it might be too brief. You should include some mention of the argument being flawed or hard to believe or the conclusion being unlikely. You need to establish this in the beginning before moving into your body paragraphs.

Next you do a great job of pointing out flaws, but I'd like to hear you elaborate a little bit more. You fourth and fifth paragraph are on track and closer to a complete explanation of a flaw. Try to balance your paragraphs so that you have an equal amount of explanation in each paragraph.

Lastly, you have some frequent spelling and grammar errors. You will need to work on revising your essay so that you eliminate as many of these errors as possible. Also, I would encourage you to work on your writing style. At times it is a little stunted. Aim for a fluid, easy style that makes it easier for the reader to move from one sentence to the next.

You asked about how much you should practice. I recommend writing an essay at least once a week until your test.

I hope that this helps.
_________________

Kevin Rocci
Magoosh Test Prep

Intern
Joined: 21 Dec 2013
Posts: 24
Concentration: General Management, Technology
WE: Project Management (Computer Software)
Followers: 1

Kudos [?]: 16 [0], given: 21

### Show Tags

18 Jan 2014, 04:09
KevinRocci wrote:
Epex wrote:
Dear Experts,

Will really appreciate if you can rate and provide feedback on my first AWA.

Can you also let me know how frequently should i practice writing AWA's. My exam date is still 3 months away. Thanks.

============ Question ==========
The following appeared in a memo from the regional manager of Luxe Spa, a chain of high-end salons.

Over 75% of households in Parksboro have Jacuzzi bathtubs. In addition, the average family income in Parksboro is 50 % higher than the national average, and a local store reports record-high sales of the most costly brands of hair and body care products. With so much being spent on personal care, Parksboro will be a profitable location for new Luxe Spa - a Salon that offers premium serivces at prices that are above average.

============ My Response ========
Author of the argument concludes that Luxe Spa would be able to make profit in Parksboro based on certain assumptions related to the occupant’s average income, purchasing habit’s and bathing lifestyle.

First, author makes an assumption that there are very few or no Salon's that provide premium services similar to that of Luxe Spa in Parksboro. The profitability of the Luxe Spa's business depends on the competition that is already present and the level of customer base Luxe Spa can acquire. Having information on the existing competition would further enhance the ability to evaluate profitability of Luxe Spa.

Given that average household income is higher than national average, it's highly likely that cost of land and other services required for setting up a Saloon could be high. This in turn would lead to longer break even for Luxe Spa. The assumption that cost of setting up branch in Parksboro would not be any higher than other branches, hasn't been evidenced in the argument.

Argument fails to provide the demographic split or the population size of Parksboro and assumes that Salon would have good number of customers. It's highly likey that Parksboro could be small community of affluent people in range of 500 to 2000. This could mean a low customer turn out, which may potentially lead to losses for Luxe Spa. If the argument had provided information on the customer base in Parksboro then it would have been possible to assess if Luxe Spa was in a position to make profit.

Author also assumes that using premium services in Salon is directly linked with the spending habbits displayed by the household. It is possible that Parksboro household prefer to buy premium personal care products but may not be equally keen on using premium services offered by Luxe Spa. Similarly, having Jacuzzi may not have any co-relation to using pricey Salon services. It could be possible that the houses are pre-built with Jacuzzi fittings.

In summary, the regional manager's memo doesn't provide enough information to strengthen his argument.
===================

Howdy!

I think I can help a little bit!

Overall: 3

First, I like that you are keeping your intro brief, but it might be too brief. You should include some mention of the argument being flawed or hard to believe or the conclusion being unlikely. You need to establish this in the beginning before moving into your body paragraphs.

Next you do a great job of pointing out flaws, but I'd like to hear you elaborate a little bit more. You fourth and fifth paragraph are on track and closer to a complete explanation of a flaw. Try to balance your paragraphs so that you have an equal amount of explanation in each paragraph.

Lastly, you have some frequent spelling and grammar errors. You will need to work on revising your essay so that you eliminate as many of these errors as possible. Also, I would encourage you to work on your writing style. At times it is a little stunted. Aim for a fluid, easy style that makes it easier for the reader to move from one sentence to the next.

You asked about how much you should practice. I recommend writing an essay at least once a week until your test.

I hope that this helps.

Thanks Kevin for reviewing my AWA and sharing your feedback. Bit disappointed to know that I am at 3 pointer. Will work on your inputs to improve my AWA.
Is there any way I can get my AWA's assessed by experts. Putting on this forum is one of the option but I may not be lucky every time to get your or other expert's attention.
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# Please rate my first AWA

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